ALBUM “Bff016” / SET Architects

ALBUM “Bff016” / SET Architects

ALBUM “Bff016” / SET Architects - FacadeALBUM “Bff016” / SET Architects - GlassALBUM “Bff016” / SET Architects - Image 4 of 18ALBUM “Bff016” / SET Architects - Door, Facade, WindowsALBUM “Bff016” / SET Architects - More Images+ 13

ALBUM “Bff016” / SET Architects - Facade
© Simone Bossi

Text description provided by the architects. ALBUM “Bff016” has been declared the winning proposal of Exhib-it!, a competition promoted by Florim4Architects. It will be on display during the Milanese Design Week inside the central flagship store of Florim, a world leader in ceramics. 

ALBUM “Bff016” / SET Architects - Glass
© Simone Bossi

The proposal was awarded by a jury comprised of Odoardo Fioravanti (industrial designer), Ippolito Pestellini Laparelli (OMA/AMO), and Amelia Valletta (Domus Academy) (among other members). The installation consists of photographs of the Azerbaijan Pavillion of EXPO 2015, which was realized with ceramic products of Florim. 


ALBUM “Bff016” is an essential object composed by two elements: a steel free-standing structure, which can be infinitely reproduced, and juta black cloth, which is durable and biodegradable. The steel frame is based on modular elements that are easy to assemble thanks to a bolt-less system that allows maximum flexibility. The juta cloth wraps the structure delineating five distinct exhibition areas; ten photographs are distributed among these spaces. The black cloth gives rise to a chequered pattern, which consists of a modular grid of 1 square-meter spaces. Thus, the cloth serves not just as a discreet background for the photographs but also as a tool to highlight the value of the images. ALBUM “Bff016” is much more than a simple showcase: it does not impose itself on the content but gives it value and conveys it with great elegance. 

ALBUM “Bff016” / SET Architects - Image 8 of 18
© Simone Bossi

The installation, which is located in the vicinity of the flagship store’s windows, stimulates and attracts visitors allowing for a fluid circulation within the exhibition space. The wings created by the steel free- standing structure and the juta cloth generate diverse paths and ways to interact with the space. The spotlight points at the concept of art fruition. 

ALBUM “Bff016” / SET Architects - Door, Facade, Windows
© Simone Bossi

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Address:Foro Buonaparte, 14, 20121 Milano, Italy

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Cite: "ALBUM “Bff016” / SET Architects" 20 Apr 2016. ArchDaily. Accessed . <> ISSN 0719-8884

© Simone Bossi

富有特色的ALBUM “Bff016” 展台 / SET Architects

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