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  7. Fernando Jaeger - Moema Store / SuperLimão Studio

Fernando Jaeger - Moema Store / SuperLimão Studio

Fernando Jaeger - Moema Store / SuperLimão Studio
 Fernando Jaeger - Moema Store  / SuperLimão Studio, © Maíra Acayaba
© Maíra Acayaba

© Maíra Acayaba © Maíra Acayaba © Maíra Acayaba © Maíra Acayaba + 21

  • Architects

  • Location

    Moema, São Paulo - SP, Brasil
  • Category

  • Authors

    Antonio Carlos Figueira de Mello, Thiago Rodrigues, Lula Gouveia, Sergio Cabral
  • Collaborator

    Juliana Sae
  • Area

    600.0 m2
  • Year

  • Photographs

  • Light Designer

    Reka, LDArti
  • Project Execution

    ANF Engenharia
  • Landscape

    Fernando Jaeger e SuperLimão Studio
  • More Specs Less Specs
© Maíra Acayaba
© Maíra Acayaba

Text description provided by the architects. The new store of Fernando Jaeger has 400 sqm and 3 floors: the basement contains the parking and area for technical loading and unloading. The ground floor and upper floor houses the furniture products developed by the brand and support areas.


The prospect of the design was set to bring  the creation of a large store that could show the diversity of FJ line of products at the same time it can be a flexible space able to come across the dynamics of the brand.

© Maíra Acayaba
© Maíra Acayaba

The idea of the façade emerges in order to work a prominent element made by Fernando Jaeger. The “Deliciosa” chair, which is organic and looks like a Cheese Plant (Monstera deliciosa). Observing this species, we can notice that it creates different volume sizes and distinct colors due to its growth.From this, we did our own interpretation and turned it to the production of the FJ, which made the pieces tailored to the project.

© Maíra Acayaba
© Maíra Acayaba

These pieces create a set of light and shadow that makes the interiors most dynamic. In addition, at night, it allows the passage of artificial light to the street, highlighting the store and turning it into an urban lamp.

© Maíra Acayaba
© Maíra Acayaba

From the double height entrance, you can see all the depth of space, marked by the free plan and interrupted only by two small volumes of pinewood - where are the bathroom and the elevator - around the customer service desk. The remaining space is geared for the exhibition of products that are disposed according to the modulation of the structure or exposed on shelves, also in pinewood, designed to this project.

© Maíra Acayaba
© Maíra Acayaba

We created a pergola in the rear area that enhances the depth of the shop and provides a transition between the interior and exterior created in the posterior zone, where is a vertical planter that brings the presence of vegetation into the store.

© Maíra Acayaba
© Maíra Acayaba

The trusses and the pine ceiling mark the upper floor, these elements composes with the created furniture to expose the products, creating a unit in all environment.

© Maíra Acayaba
© Maíra Acayaba

The modulation of the metal structure is also utilized for the distribution of the electrical installations, serving as a basis for the lighting design.

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Project location

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: " Fernando Jaeger - Moema Store / SuperLimão Studio" [Loja Fernando Jaeger - Moema / SuperLimão Studio] 08 Dec 2015. ArchDaily. (Trans. Castro, Fernanda) Accessed . <> ISSN 0719-8884

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