LocationMoema, São Paulo - SP, Brasil
AuthorsAntonio Carlos Figueira de Mello, Thiago Rodrigues, Lula Gouveia, Sergio Cabral
Light DesignerReka, LDArti
Project ExecutionANF Engenharia
LandscapeFernando Jaeger e SuperLimão Studio
Text description provided by the architects. The new store of Fernando Jaeger has 400 sqm and 3 floors: the basement contains the parking and area for technical loading and unloading. The ground floor and upper floor houses the furniture products developed by the brand and support areas.
The prospect of the design was set to bring the creation of a large store that could show the diversity of FJ line of products at the same time it can be a flexible space able to come across the dynamics of the brand.
The idea of the façade emerges in order to work a prominent element made by Fernando Jaeger. The “Deliciosa” chair, which is organic and looks like a Cheese Plant (Monstera deliciosa). Observing this species, we can notice that it creates different volume sizes and distinct colors due to its growth.From this, we did our own interpretation and turned it to the production of the FJ, which made the pieces tailored to the project.
These pieces create a set of light and shadow that makes the interiors most dynamic. In addition, at night, it allows the passage of artificial light to the street, highlighting the store and turning it into an urban lamp.
From the double height entrance, you can see all the depth of space, marked by the free plan and interrupted only by two small volumes of pinewood - where are the bathroom and the elevator - around the customer service desk. The remaining space is geared for the exhibition of products that are disposed according to the modulation of the structure or exposed on shelves, also in pinewood, designed to this project.
We created a pergola in the rear area that enhances the depth of the shop and provides a transition between the interior and exterior created in the posterior zone, where is a vertical planter that brings the presence of vegetation into the store.
The trusses and the pine ceiling mark the upper floor, these elements composes with the created furniture to expose the products, creating a unit in all environment.
The modulation of the metal structure is also utilized for the distribution of the electrical installations, serving as a basis for the lighting design.