![AESOP / Metro Arquitetos Associados + Paulo Mendes da Rocha - Column](https://images.adsttc.com/media/images/5604/033f/e58e/ce79/a500/012f/medium_jpg/AESOP-BR-OSCAR-FREIRE-07.jpg?1443103542)
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Architects: Metro Arquitetos Associados, Paulo Mendes da Rocha
- Area: 100 m²
- Year: 2014
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Photographs:Leonardo Finotti
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Technical Lighting: Lux projetos, Ricardo Heder
![AESOP / Metro Arquitetos Associados + Paulo Mendes da Rocha - Image 4 of 8](https://images.adsttc.com/media/images/5604/02ed/e58e/ce47/7400/012f/newsletter/AESOP-BR-OSCAR-FREIRE-04.jpg?1443103460)
Text description provided by the architects. The concept adopted for the development of the first AESOP store in Latin America was based on the PMR + METRO duo´s strong characteristic of attention to functional urban elegance.
![AESOP / Metro Arquitetos Associados + Paulo Mendes da Rocha - Column](https://images.adsttc.com/media/images/5604/033f/e58e/ce79/a500/012f/medium_jpg/AESOP-BR-OSCAR-FREIRE-07.jpg?1443103542)
The intent was to create a comprehensive and simple environment that avoided internal partitioning and a clear view of the store from the street, through glazed transparent panes. The chosen materials and finishes are common in civil construction - steel, glass and paint - but are differentiated by careful detailing and a constant demand for perfect finishes in order to achieve the expected result.
![AESOP / Metro Arquitetos Associados + Paulo Mendes da Rocha - Image 8 of 8](https://images.adsttc.com/media/images/5604/04c4/e58e/ce47/7400/013a/newsletter/croqui_1_copy.jpg?1443103921)
The store has two facades: the main one on Oscar Freire street and the secondary, longer extension, facing the access to the condominium. Both have enough visibility from the street.
![AESOP / Metro Arquitetos Associados + Paulo Mendes da Rocha - Image 3 of 8](https://images.adsttc.com/media/images/5604/02f9/e58e/ce79/a500/012e/medium_jpg/AESOP-BR-OSCAR-FREIRE-05.jpg?1443103471)
In the sales area, the most outstanding element is the central counter made of polished exposed concrete, cast in situ and cantilevered from a cylinder in painted steel for support. This cylinder will serve as a source of water abstraction for the product testing area.
![AESOP / Metro Arquitetos Associados + Paulo Mendes da Rocha - Image 7 of 8](https://images.adsttc.com/media/images/5604/02a4/e58e/ce47/7400/012d/newsletter/AESOP-BR-OSCAR-FREIRE-02.jpg?1443103387)