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Kubitscheck / Designliga

  • 00:00 - 13 August, 2010
Kubitscheck / Designliga
Kubitscheck / Designliga

Kubitscheck / Designliga Kubitscheck / Designliga Kubitscheck / Designliga Kubitscheck / Designliga + 12

Text description provided by the architects. German architects Designliga shared with us their interior design for this new Pastry Shop in Munich, Germany for a Greenpeace punk activist.

Read the story and check some more images after the break.

Client

Armin Stegbauer: punk, Greenpeace activist and cafe owner, on a mission from the heart. His aim: to free cakes and gateaux from their years of imprisonment behind the bars of crocheted doilies, cologne and dusty Sunday tradition. Stegbauer, saviour of "Cafe Kubitscheck" in Waldfriedhofstrasse, a traditional Munich confectioner‘s from the 1950s, has made it his goal to revamp the confectioner‘s tradition for the modern age. But not without taking on board some endearing aspects of Germany‘s confectionery culture that are worthy of preservation. One route to his goal is the campaign "Torte an anderen Orten" , exhibitions at unexpected locations in collaboration with artists, creative minds and lateral thinkers of all kinds. Stegbauer‘s mission statement expresses the uncompromising quality standards he applies to his products: Fuck the Backmischung!

Location

A district with history as the new home of the movement. Munich‘s Westend district houses a cross-section of social classes, all of whom leave their mark. Migrant workers, intelligentsia, students and tradespeople, coexisting in mutual understanding and respect.

Challenge

Corporate Identity

Interior Design

Interior Design

"Tell me what music you listen to, and I‘ll tell you who you are" was among the principles that served as a blueprint, starting-point and road-map for the look and feel of the campaign and for the subsequent implementation of "Das Neue Kubitscheck" (The New Kubitscheck).

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Kubitscheck / Designliga" 13 Aug 2010. ArchDaily. Accessed . <https://www.archdaily.com/72819/kubitscheck-designliga/> ISSN 0719-8884
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