Danish architects COBE have won an international competition to design the Adidas Group’s “Meet & Eat” flagship building at their “World of Sports” headquarters in Herzogenaurach. The 11,000-square-meter “rhombus-shaped” structure is envisioned as a “distinctive landmark” that will provide the campus with a “flexible and user-friendly” public conference center, employee restaurant and showroom.
“The adidas brand has always been known for technique and functionality, and we have designed a building that reflects and encapsulates these values,” says Dan Stubbergaard, Founder and Creative Director at COBE. “Adidas Meet & Eat will house many functions, both internal and public, and therefore we have created a design that above all is multifunctional and flexible. A design that allows for the building to change and adjust to the different social contexts that the building will house.”
The building is designed to establish a “strong relation to the surrounding campus.” When weather permits, most of the facade will be capable of completely opening up to the landscape with operable floor to ceiling windows. Small winter gardens will be integrated throughout, infiltrating the interior with alternative meeting lounges and eating areas for both visitors and employees.
”Adidas Meet & Eat merges with the landscape’s existing terrain, creating an open, green and welcoming building that gathers all members of the adidas family - both employees, sport stars and visitors - as well as multiple functions and flows under one single roof. The iconic roof rests like a carpet covering the building, connecting all functions and creating a building flooded with light”, Dan Stubbergaard continues.
Besides the winning team, 29 other teams participated in the competition, including German Sauerbruch Hutton, American REX and English Zaha Hadid Architects. COBE will now begin finalizing the design, as completion is slated for the end of 2018.
LocationAdi-Dassler-Straße 1, 91074 Herzogenaurach, Germany
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PhotographsCourtesy of COBE