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E:MG Advertising Agency / VOX Architects

  • 01:00 - 21 October, 2014
E:MG Advertising Agency / VOX Architects
E:MG Advertising Agency / VOX Architects, © Alexey Knyazev
© Alexey Knyazev

© Alexey Knyazev © Alexey Knyazev © Alexey Knyazev © Alexey Knyazev + 19

  • Architects

  • Location

    Moscow, Russia
  • Architect in Charge

    Boris Voskoboynikov
  • Area

    12000.0 sqm
  • Project Year

    2014
  • Photographs

© Alexey Knyazev
© Alexey Knyazev

Text description provided by the architects. When designing an office for E:MG BTL agency, Boris Voskoboynikov put his choice in favor of low-budget interior. Its most valuable feature is that it 10-% corresponds to the activities performed by the company, besides, it boosts the creativity of the company employees.

© Alexey Knyazev
© Alexey Knyazev

Simple materials and techniques were implemented in the decoration: self-leveling flooring, central volumes – the distinctive feature of the author, so-called "architecture in architecture" - are made of plaster slabs and paint-coated. At the same time, the client was receptive to the recommendations of Boris Voskoboynikov andy the light designer: the lightning system installed in the office turned to be the most appropriate. The largest part of the office a public open space, although some zones, such as for an accounting department, are isolated.

© Alexey Knyazev
© Alexey Knyazev

Quotation: "Imagery of the interiors is built around graphic elements. Most significant is a large spatial composition that comprises E, M, G letters created of different materials ." – comments Boris Voskoboynikov.

© Alexey Knyazev
© Alexey Knyazev

When locating the decorative text, the architect was playing with the perspective: he placed the letters on different surfaces and at a certain point one can read the company’s name.

Floor Plan
Floor Plan

Quotation:"In every office project we try to organize the working places location - that tends to be chaotic most of times in correct structures: this really changes the attitude people have towards their own job."

© Alexey Knyazev
© Alexey Knyazev

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "E:MG Advertising Agency / VOX Architects" 21 Oct 2014. ArchDaily. Accessed . <https://www.archdaily.com/555881/e-mg-advertising-agency-vox-architects/> ISSN 0719-8884
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