Text description provided by the architects. The house with thousand eyes creates an illusion; like waves from a point in middle of the northern facade. The image appears from a distance. It makes the stiff block soft, even wet. The impression is formed by windows in three different sizes: 1.4, 1.7 and 2 meters in diameter. The variations furnish the standardized rooms with a kind of individuality, especially in corners.
The 400-room hotel is built next to Friends Arena, a 65 000 seats sports and event venue, and the upcoming Mall of Scandinavia, a shopping mall designed by Wingårdhs. It is operated by Nordic Choice Hotels and designated for their business range sector, with special attention to conferences.