Text description provided by the architects. GMT LONDON Pavilion- Open and bright public store space to build an independent exhibition space inside
GMT LONDON authorize us to design their the exhibition pavilion during the new fashion week in Shanghai XINTIANDI, China, this is the first time they come to China, so the show has the special significance.
GMT LONDON collection is a clothing brand with a gentleman style, need to show a unique experience space.XINTIANDI NANLI courtyard is a three layer carry empty large space, height 16.5 meters, the light is bright. Here we through field investigation and exhibition past case analysis, finally obtain the conclusion is open the exhibition hall on the roof of a building with a building.
Design uses a continuous change of the double cloth roof forming nine different exhibition spaces. In 4.5mx4.5m sized frame structure, each space character have their own space, but follow the same modulus relationships and build logic. Single slope with gable roof open and combined into a unique experience with a large space.
The choice of materials and colors to create a clean and light are the visual effects, searching for something between feelings and the environment. As a whole hall with steel support structure, fabric roof of choice is a direct response to the GMT LONDON's.
Fashion week later, the famous brand DONG LIANG continue to use the pavilion for DONG LIANG DAY exhibition.
Solution concept from Shanghai xintiandi lanes terrace houses ups and downs of the roof of change, we simulated the change and the unique effect of roof. We try to divide into nine square space, and tried all kinds of the way of the roof.