Text description provided by the architects. The Danish town of Horsens brands itself on cultural events with a national as well as international appeal, not least when it comes to football and music. Home ground for AC Horsens, the local football team, and venue for mega- concerts with artists like Madonna and Rolling Stones, the Horsens Stadium required an architectural solution in which the stadium will become a brand itself. It is created to make the players and the crowd feels the intensity of the arena and the excitement of the game. The surroundings and security played a significant part in the design. The soft lines and the ‘friendly’ expression matches the urban sur- roundings; especially the neighbor, existing Forum Horsens.
