Upon being commissioned for three shoe stores on Reunion Island, Visiondivision designed a Plexiglass shoe box that can be multiplied and arranged in a variety of forms. The arrangement of the shoe boxes create varied store layouts while still providing an easily recognizable element to identity with the Mangrolia Shoe store.
More about the store and more images after the break.
For the main store, the Saint-Denis shop, Visiondivision wanted to emphasize this store as the flagship store since it is the only shop the Mangrolia family owns. As a flagship store, the intent was to make the store “spectacular”, by creating a river of boxes in the floor that flow from both of the entrances to the stairs. In select boxes, legendary shoes (like sneakers from the 80s or fashionable shoes made famous through celebrities) can be kept, thus creating a small museum that will attract more visitors and fame for the Mangrolia business as the collection grows.
For the store in Saint-André, the shoes are displayed in themed rooms where the character of the shoe reflects the overall space’s idea. The transparency of the plexi-boxes makes the shoes look like they are frozen into ice blocks.
For their final store, Le Port, all the functions of the shop (such as the cashier or seats to try on shoes) are integrated in to a loop that extrudes the desired height but then sinks down to the floor where the entrances are, allowing a free flow of circulation.