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  1. ArchDaily
  2. Projects
  3. Restaurant
  4. Switzerland
  5. Ippolito Fleitz Group
  6. 2013
  7. Not Guilty / Ippolito Fleitz Group

Not Guilty / Ippolito Fleitz Group

  • 01:00 - 14 October, 2013
Not Guilty / Ippolito Fleitz Group
Courtesy of Ippolito Fleitz Group
Courtesy of Ippolito Fleitz Group

Courtesy of Ippolito Fleitz Group Courtesy of Ippolito Fleitz Group Courtesy of Ippolito Fleitz Group Courtesy of Ippolito Fleitz Group + 18

Courtesy of Ippolito Fleitz Group
Courtesy of Ippolito Fleitz Group

Text description provided by the architects. The Swiss restaurant chain “not guilty” is the embodiment of honest and nutritious foods, imaginatively prepared into many different salads and snacks.The downtown Zurich location, opened in 2013, is now the 3rdlocation of the “not guilty” expansion to have opened.In this flagship locale, the philosophy of a “little heaven on Earth” is expressed in the store’s interior, inspiring those within to delight in theharmony of nature.

Courtesy of Ippolito Fleitz Group
Courtesy of Ippolito Fleitz Group

The long, open restaurantwelcomesits guests with the familiar tones and texturesof natural oakwood flooringcombined with mixture of delicate white and pastel tones. The entrance focal point is the colorful salad bar, and a menu board designed like a kitchen hutch. But even from outside, the guests are invited simply to join the other guests at the long, central, high table canopied by the meandering,white lacquered branches of floor to ceiling trees.

Courtesy of Ippolito Fleitz Group
Courtesy of Ippolito Fleitz Group

Nearby, several other types of seating are also available – something to everyone’s taste. The dominantmaterials within the space speak to purity, synonymous with the wholesome standard of the chain. Playful and unexpected elements, like the taught, twisted canvas ceiling bands, and the cloud and hemp twine wall graphic underline the attention to, and love of detail – a reflection of the passion and honesty of the “not guilty” family.

Plan
Plan
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Not Guilty / Ippolito Fleitz Group" 14 Oct 2013. ArchDaily. Accessed . <https://www.archdaily.com/437777/not-guilty-ippolito-fleitz-group/> ISSN 0719-8884