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  1. ArchDaily
  2. Projects
  3. Store
  4. Mexico
  5. SAVVY Studio
  6. 2011
  7. Cioccolato / SAVVY Studio

Cioccolato / SAVVY Studio

  • 00:00 - 9 January, 2013
Cioccolato / SAVVY Studio
Cioccolato / SAVVY Studio, Cortesía de SAVVY Studio
Cortesía de SAVVY Studio

Cortesía de SAVVY Studio Cortesía de SAVVY Studio Cortesía de SAVVY Studio Cortesía de SAVVY Studio + 9

  • Architects

  • Location

    San Pedro Garza García, Nuevo León, Mexico
  • Proyect Year

    2011
  • Photography

    Courtesy of SAVVY Studio

Text description provided by the architects. Analysis — Cioccolato is a pastry boutique specialized in custom deserts for special events. In the last couple of years, auteur pastries has grown considerably, which is why brand and product differentiation have become crucial factors for the success of a business.

Cortesía de SAVVY Studio
Cortesía de SAVVY Studio

Conceptualization — The main concept is derived from the already existing Cioccolato, and repositions the brand as a pastry and specialty services provider that caters to all occasions. The Bake & Decor descriptive is used to communicate the new attributes of the company’s work towards the rebranding project, without confusing Cioccolato´s current customer base.

Cortesía de SAVVY Studio
Cortesía de SAVVY Studio

Identity — We developed a sweet and festive visual identity that uses brightly colored elements and memorable phrases, which go well with any kind of special event.

Cortesía de SAVVY Studio
Cortesía de SAVVY Studio

Actions — Rebranding, visual identity, stationary, packaging, interior design.

View the complete gallery

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
SAVVY Studio
Office
Cite: "Cioccolato / SAVVY Studio" [Cioccolato / SAVVY Studio] 09 Jan 2013. ArchDaily. Accessed . <https://www.archdaily.com/316221/cioccolato-savvy-studio/> ISSN 0719-8884
Cortesía de SAVVY Studio

Cioccolato精品店 / SAVVY Studio

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