Hublot Popup Store / Asylum

Hublot Popup Store / Asylum - Image 2 of 7Hublot Popup Store / Asylum - FacadeHublot Popup Store / Asylum - Image 4 of 7Hublot Popup Store / Asylum - Image 5 of 7Hublot Popup Store / Asylum - More Images+ 2

  • Interior Designers: Asylum
  • Photographs
    Photographs:Courtesy of The Hour Glass

Text description provided by the architects. Taking advantage of the majestic void space in Paragon Shopping Mall Singapore, Asylum has designed an art installation aptly entitled BIG BANG, which spans across two floors, sweeping impressively across the area. Tens of thousands of “black gems” rain down from above; creating an illusion of a store that has popped up, inviting a sense of excitement and wonder.

Hublot Popup Store / Asylum - Facade
Courtesy of The Hour Glass

The momentary quality of a pop-up store suggests an ephemeral, fleeting point in time caught in a still image. To illustrate the legacy of the Hublot brand and its innovations, Asylum seeks to recreate its notable paradoxical philosophy with an illusory space; magically solid yet porous and structurally monumental yet light.


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Project location

Address:Paragon, Singapore

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Hublot Popup Store / Asylum" 08 Oct 2012. ArchDaily. Accessed . <> ISSN 0719-8884

Courtesy of The Hour Glass

Hublot 移动商店 / Asylum

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