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  5. Asylum
  6. Hublot Popup Store / Asylum

Hublot Popup Store / Asylum

  • 01:00 - 8 October, 2012
Hublot Popup Store / Asylum
Hublot Popup Store / Asylum, Courtesy of The Hour Glass
Courtesy of The Hour Glass

Courtesy of The Hour Glass Courtesy of The Hour Glass Courtesy of The Hour Glass Courtesy of The Hour Glass + 7

  • Interior Designers

  • Location

    Paragon, Singapore
  • Creative Director

    Chris Lee
  • Design Director

    Cara Ang
  • Designer

    Simone Königshausen

Text description provided by the architects. Taking advantage of the majestic void space in Paragon Shopping Mall Singapore, Asylum has designed an art installation aptly entitled BIG BANG, which spans across two floors, sweeping impressively across the area. Tens of thousands of “black gems” rain down from above; creating an illusion of a store that has popped up, inviting a sense of excitement and wonder.

Courtesy of The Hour Glass
Courtesy of The Hour Glass

The momentary quality of a pop-up store suggests an ephemeral, fleeting point in time caught in a still image. To illustrate the legacy of the Hublot brand and its innovations, Asylum seeks to recreate its notable paradoxical philosophy with an illusory space; magically solid yet porous and structurally monumental yet light.

Plan
Plan

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Asylum
Office
Cite: "Hublot Popup Store / Asylum" 08 Oct 2012. ArchDaily. Accessed . <https://www.archdaily.com/279815/hublot-popup-store-asylum/> ISSN 0719-8884
Courtesy of The Hour Glass

Hublot 移动商店 / Asylum

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