Data Space / CLOG

Data Space / CLOG

“Every second, 2.8 million emails are sent, 30,000 phrases are Googled, and 600 updates are tweeted. While being absorbed into this virtual world, most rarely consider the physical ramifications of this data. All over the world, data centers are becoming integral components of our twenty-first city infrastructure As cloud storage and global Internet usage increase, it’s time to talk about the physical space of data.” - CLOG (5)

What does it look like to give the virtual, physical form? As every CLOG edition, Data Space explores “from multiple viewpoints and through a variety of means, a single subject particularly relevant to architecture now” (5) and this subject, how to design “the infrastructure of invisible data” (103), could very well be the defining question of our age. 

Data Space ponders what kind of building typology will emerge to reflect our digital age, and offers a number of innovative ideas, solutions, and complications. But it also offers another important question, one that will predicate this typology:  how transparent do we want/need technology to be in our lives?

Up to now, Data Centers have followed in the line of phone equipment buildings of the past, impenetrable behemoths of “unbroken blank facades highly-secure perimeters” (13). Data centers, particularly those which house sensitive information, have been built isolated away from society, often in repurposed military structures, even in an anti-atomic underground bunker (the home of 2 of Wikileaks’ servers).

Beyond security, there are other, less than savory, reasons for these centers’ isolation. Data centers require a tremendous, non-stop consumption of electricity, and produce massive quantities of heat as a byproduct. One of the most eye-opening essays in Data Space, “Why Clouds Aren’t Green,” by Greenpeace, explains how the occultness of these centers has contributed to their environmental irresponsibility:

“While data centers don’t have big smokestacks, their tremendous electricity appetite often means that they’re driving significant demand for energy from power plants that do. Already, the data centers and telecommunications network that bring us the Cloud, if ranked among countries, would be in the top five global energy users in the world.” (55)

Of course, placing a data center in an isolated spot in Scandinavia makes certain sense (the low ambient temperature can then be harnessed for cooling purposes); however, the intersection of site location and energy consumption has tremendous implications. If transparency remains limited, our insatiable need for data space may mean the environmental havoc wreaked by these data centers goes unchecked.

However, Data Space suggests a future where data centers could begin to be integrated into our very neighborhoods – scaled-down into rooftop servers or in soon-to-be-obsolete post offices, or kept centralized, but utilized to heat suburban neighborhoods or large pools (solutions that come at the expense of security).

Ultimately, the typology of data centers will depend on the contexts in which they’ll be placed – isolated away from human eyes, or integrated into our daily lives. As commercial companies of all shapes and sizes begin to require their own data centers, and wish to design them as physical representations of their brand, this question becomes more and more relevant.

In the culminating interview in Data Space, Joseph Lauro, a Principal at Gensler and a leader in data center design, explains that he must design according to the context that the client requires – one which prioritizes security over brand-image, or energy-efficiency over “design.” In the end, this is the future quandary that architects will have to grapple with – it will not just be a question of how to best encase invisible data, but of whether that invisible data should be made accessible to us through physical form.

010 Time, Type and Style 012 Long Lines 014 Mies Reprised 016 In the beginning 018 Handheld + Landheld = Cloud Computing 020 Data Archipelagos 022 Digital Capacity Timeline 024 Data Case 026 What Can I Fit Into A 1 Terabit, 1 Square Inch Box? 028 Small (Clouds) = Big (Data Space) 030 The Changing Geography and Architecture of Data 032 Global Data Center Locations 034 Data (Non-)Space 036 The Server Tower: A Manifest Destiny 038 Data and The City, Part I 048 Tip of the Databerg 050 Data centers vs. Population 052 Data centers vs. Climate 054 Why Clouds Aren’t Green 064 United States Energy Maps 070 Broadband Urbanism 072 Home Server Gardening for Business and Pleasure 074 Data-Space Invaders 076 Big Data: A Problem / An Opportunity 078 What’s Really Inside the Box 080 An Ode to the Data Center 082 Data and The City, Part II 092 The Social Network 094 The Road to Facebook 096 Pionen White Mountain 100 Transparent Data, Opaque Architecture 102 Data Centers and Physical Spaces: Tracking the Invisible 104 Silk-Road City 106 Spatial Paradox of Data 108 Co-Opting the Cloud: An Architectural Hack of Data Infrastructure 110 Aggregated Suburbia: Stacking the Cloud 112 System Upgrade 114 ArchDaily: A World in the Cloud 116 The Future of History: Translating Virtual Design Into Virtual Artifact 118 An Interview with Gensler 128 Contributors 132 Image Credits

ISSN: 2164-9782 ISBN: 978-0-9838204-1-3

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About this author
Cite: Vanessa Quirk. "Data Space / CLOG" 27 Jun 2012. ArchDaily. Accessed . <> ISSN 0719-8884

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