London-based architecture practice, Jump Studios, recently completed the interior of a submarine for the first ever Guinness deep-sea bar, which recently plunged the depths of the Baltic in the Stockholm Archipelago. Jump was asked to create an interior for the vessel (fitting a space approximately 11m2) that reflected the Guinness brand statement ‘Alive Inside’. And the solution was a fluid concept, constructed from GRP (glass reinforced plastic), that captures the feeling of being ‘immersed in a dynamic, flowing experience’. More images and architects’ description after the break.
The design was commissioned for the Guinness Sea Experience competition, celebrating the iconic brand’s 250th anniversary – when Arthur Guinness signed the 9,000-year lease on the famous St. James’s Gate Brewery in Dublin. Three prizes were offered as part of the global promotion, including a trip inside the custom-built Guinness-branded submarine.
