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  3. Origin / United Visual Artists

Origin / United Visual Artists

Origin / United Visual Artists
James Medcraft © United Visual Artists 2011
James Medcraft © United Visual Artists 2011

Designer: United Visual Artists Score: Scanner Client: The Creators Project Location: New York City (2011) and San Francisco (2012) Additional Audio Programming: Henrik Ekeus and Dave Meckin Producer: Keri Elmsly Photographer: James Medcraft

Origin is the latest development by United Visual Artists (UVA) in their exploration of large-scale responsive LED sculpture. As part of The Creators Project, UVA created Origin – a responsive installation meant to explore our society’s acceptance of a technocratic life form.

James Medcraft © United Visual Artists 2011
James Medcraft © United Visual Artists 2011

In October of 2011, the installation was hedged between the two Bridges on Brooklyn’s shore within DUMBO’s Tobacco Warehouse. The 10m x 10m cube of light both disrupted and reflected the City, eliciting an emotional reaction from those who entered its realm. Origin is the culmination of a series of works derived from Orchestrion, the main stage design created by UVA for Coachella 2011.

James Medcraft © United Visual Artists 2011
James Medcraft © United Visual Artists 2011

The cubic lattice is composed of 125 two-meter cubic spaces mounted with linear LED strips, allowing it to emit varying light patterns in all directions. A network of speakers (bass and treble) generated real-time loud ominous sounds from a new original score by Scanner.

James Medcraft © United Visual Artists 2011
James Medcraft © United Visual Artists 2011

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Karissa Rosenfield
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Cite: Karissa Rosenfield. "Origin / United Visual Artists" 23 Mar 2012. ArchDaily. Accessed . <https://www.archdaily.com/219481/origin-united-visual-artists/> ISSN 0719-8884
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