We have been following the rising popularity of CLOG, beginning with their inaugural thematic issue on BIG and, their second issue on Apple which highlighted Jobs’ Apple Campus 2 in Cupertino by Foster + Partners. This latest architectural publication seeks to slow the pace at which architectural information is distributed, allowing people to pause and absorb the projects and ideas presented and discuss the topics at hand.
For CLOG’s Apple issue, the publication included over 50 international multidisciplinary contributors and discussed topics from ranging an interview with one of Apple Computer’s original three founders, Ronald Wayne, to articles about the innovative glass engineering, and design critique of the project. After the large success of both issues, CLOG is gearing up for their next issue and calling for submissions about renderings. For this addition, the team will address the persuasive power of renderings and their important, and perhaps dominant, role in project presentations.
More about CLOG after the break.
CLOG explains, “While these architectural visualizations are certainly nothing new, advances in software and hardware have enabled renderings to be made faster and more realistic than ever before. This presents both an opportunity and a challenge. On the one hand, design concepts can now be tested and conveyed with an unprecedented degree of visual accuracy. Conversely, whether through omission, extreme dramatization, or even intentional fakery, architects now have the ability to realistically depict the impossible. Furthermore, both clients and public are beginning to expect photorealistic imagery even at the earliest stages of a project, when supposed ‘realism’ can oftentimes belie the fundamentally speculative nature of design. Given the importance of these images in mediating between architects and the people they ultimately serve, CLOG will critically assess the state of renderings today.