The new Salewa Headquarters, one of the most prominent manufacturers in Bolzano, is situated in an exceptional location adjacent to the Bolzano highway suggesting a “landscape” building, in formal dialog with the surrounding steep cliffs. As well as housing new work spaces and an indoor climbing gym, the building aims to provide a space for interaction and communication between the company and its network of suppliers, partners and clients. The new headquarters represents a point of convergence between different elements of everyday life: from physical, social and communicative dimensions to work styles and leisure. The Salewa headquarter is formed by a series of multifaceted slabs and towers, including a 50 metre-high structure which when built will be the tallest building in the city.
The project combines an electro-coloured micro-perforated aluminium skin which protects the most exposed parts of the building with a large vertical glass covering. The resulting visual effect is that of a rock crystal. The interplay between the thin sheet metal-like pillars and the delicate protective layers frame the façades and underline the contrast between the visible and invisible areas. Situated in a particular geographic location, this complex represents a place of information exchange between the dense web of material and immaterial relations that constitute the life of a modern company.
Text provided by Cino Zucchi Architetti.