People have been communicating through storytelling since they lived in caves and sat around campfires. Today, businesses use narrative to convey their companies’ messages and stand out in an increasingly competitive marketplace. So how does storytelling apply to design firms? What distinguishes one firm from another is not only its portfolio, but messages conveyed through creative and compelling stories. These speakers will demonstrate how design firms can use multimedia tools and different platforms to create effective stories that boost marketing, communications, and public relations programs.
What’s Your Story? Build Narratives that Boost Your Business
Cite: Sebastian Jordana. "What’s Your Story? Build Narratives that Boost Your Business" 26 Sep 2011. ArchDaily. Accessed . <https://www.archdaily.com/171711/what%25e2%2580%2599s-your-story-build-narratives-that-boost-your-business> ISSN 0719-8884
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