Is a New Apple Retail Store coming to the Third Street Promenade?

Is a New Apple Retail Store coming to the Third Street Promenade?

We’ve reported two Apple stories this week so why not a third! Rumors have surfaced that tonight the proposal for a transparent glass ceiling commercial building on the Third Street Promenade in Santa Monica by an unnamed retailer could be the newest Apple Store. According to the Santa Monica Planning Commission report, “The proposed one-story, 34-foot high commercial building will feature an expansive floor-to-ceiling height accentuated by a transparent glass ceiling. The front façade will consist entirely of transparent glass panels that will project five feet from stone paneled side walls.”

Other signs it may be Apple; the report continues, “The applicant will offer all full-time retail employees a $100 monthly transit subsidy towards the purchase of transit fare and a $20 per month bicycle reimbursement subsidy for improvements, maintenance, and service. In addition, secure bicycle parking for employees of the building will be located in the basement level.”

Earlier this week we shared with ArchDaily readers that Apple has revealed their plans for the iconic Fifth Avenue Cube in NYC. As the sign surrounding the cube states, “We’re simplifying the Fifth Avenue cube. By using larger, seamless pieces of glass, we’re using just 15 panes instead of 90.”

And we also shared with readers that Foster + Partners are indeed the architects for the new Apple Campus in Cupertino. Take a look at Apple’s latest innovative design, a circular almost spaceship looking object that won’t even have a straight piece of glass in the building. Steve Jobs shared, “We’ve used our experience making retail buildings all over the world now, and we know how to make the biggest pieces of glass in the world for architectural use. And, we want to make the glass specifically for this building here. We can make it curve all the way around the building… It’s pretty cool.”

Therefore, with its signature use of glass and employee perks could the rumors be true?  We will be sure to keep you up to date.

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Cite: Kelly Minner. "Is a New Apple Retail Store coming to the Third Street Promenade?" 17 Aug 2011. ArchDaily. Accessed . <> ISSN 0719-8884

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