Why do architects choose architecture? Typical reasons include a deep passion for form and a desire to leave meaningful, functional design as a legacy. Rarely do you hear that an architect held a burning desire to do business and THIS was their chosen means to that end. Rather, doing business is necessary to follow their pull toward architecture. And so the industry is filled with capable architects who know little about the mechanics of running a firm. Payroll, HR, marketing, sales and public relations are foreign topics. They want the jobs, but they don’t know how to get them. They need employees, but lack management skills or knowledge of how to team build, recruit or downsize during a recession.
In the coming months, I’ll be writing various articles to address these topics that impact architects running their own business – large or small. We’ll also consider marketing ideas that have a proven track record of helping companies differentiate from the competition.
