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Coolhaus / Natasha + Freya

Coolhaus / Natasha + Freya

Get your architecturally inclined taste buds ready for this! Coolhaus – a creative gourmet ice cream sandwich line served from a vintage mail truck – is currently roaming the streets of Manhattan. After beginning in LA and moving to Austin, the truck is now on the East Coast satisfying architecture lovers with their delicious all-natural creations such as the Mies Vanilla Rohe (Vanilla ice cream + Chocolate Chip Cookie) and the Frank Berry (Strawberry ice cream + Snickerdoodle cookie). The brain child of two women who share a love of architecture and of course, ice cream, this funky business is a triple entendre and a play on three factors: the Bauhaus as an influential modernist design movement of the 1920′s and 30′s, Rem Koolhaas who challenged the mantra “Form follows function”, and “Cool house” – an ice cream sandwich deconstructed into a cookie roof and floor slab with ice cream walls.

These handmade tasty treats use local and fresh ingredients, plus every ice cream sandwich is wrapped in a customizable, edible wrapper that is all-natural and calorie-free. The truck has only been in New York for a few days and yet the women have already catered a wedding and are hoping to launch a pre-packaged line in stores and Whole Foods.

“A Coolhaus is also a thinker, a thinker about reclaiming public and urban space for eating and gathering, when and where it is least expected, or when it is invited to share its decadent treats with interested eaters. A Coolhaus is an innovator about how to reinvent or redesign food with epicurian sensibility but also with a search for sustainability and minimal waste,” explained the creators.

Be on the look out for the vintage truck this summer!

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Cite: Karen Cilento. "Coolhaus / Natasha + Freya" 05 May 2011. ArchDaily. Accessed . <https://www.archdaily.com/132835/coolhaus-natasha-freya/> ISSN 0719-8884
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