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  1. ArchDaily
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  4. Spain
  5. Pablo Téllez
  6. Ara Pizza / Pablo Téllez

Ara Pizza / Pablo Téllez

  • 00:00 - 5 March, 2011
Ara Pizza / Pablo Téllez
Ara Pizza / Pablo Téllez, © Juan Ventura
© Juan Ventura

© Juan Ventura © Juan Ventura © Juan Ventura © Juan Ventura + 9

Text description provided by the architects. Ara Pizza, is a newly opened fast food restaurant in Sant Quirze del Valles, 30 minutes away from Barcelona city center. Located in the main commercial road of Sant Quirze, 'Ara Pizza' has taken a challenge to reconverted an almost rectangular old Smith's workshop, where it's best attribute was an outstanding high ceiling.

© Juan Ventura
© Juan Ventura

The space is divided in two main areas, one dedicated to produce take away or home service deliveries and a second area, dedicated to serve customers on site.

This second area, where most of the shop activity takes place, where different movements and people get together, have been solved by means of linking prism shapes spaces at different heights, thus producing different light effects on walls that invites to enjoy the view from different positions, creating different spaces inside the same room.

Colors play a big role in this project, as the room have very neutral tones, that contrast with the staff working area, where warmer colors have a more informative function, together with the restaurant corporative logo. The study of people's disposition in this type of areas have been crucial to design a special shaped table, build in Valchromat and cut with CNC. These tables can be overlapped between them like different segments of a silkworm, adapting every set of tables to the spacial circumstance defined by every group of people that occupies the space during the day. Likewise, we opted for Dr.yes chairs from Kartell (Eugeni Quitllet+Phillip Stark) for its lightness and resistance, which allows a very flexible and easy-to-move set.

© Juan Ventura
© Juan Ventura

As well the decoration artwork images have been designed and drawed by hand, escaping from the conventional fast-food images based on shouting-signs and choosing a set of more relaxed images with specific cheerful/humorist set of colourful animals interacting with different restaurant products.

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Pablo Téllez
Cite: "Ara Pizza / Pablo Téllez" 05 Mar 2011. ArchDaily. Accessed . <> ISSN 0719-8884
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© Juan Ventura

Ara披萨快餐店 / Pablo Téllez