Quitanda do Cereal / Abre Arquitetura

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Text description provided by the architects. In commercial projects, in addition to optimizing the physical space, it is crucial to establish touchpoints with clients, thereby building the brand narrative. For the second location of Quitanda do Cereal, in Pato Branco, Paraná, our goal was to tell the brand's story: it is time to eat well! The firm was commissioned to create an inviting and cozy atmosphere, providing consumers with a pleasant shopping experience surrounded by high-quality foods and products, while promoting healthy eating, sustainability, and conscious consumption.