![Monarch West / Randy Brown - Facade](https://images.adsttc.com/media/images/5013/91bc/28ba/0d39/6300/012d/medium_jpg/stringio.jpg?1414062866)
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Architects: Randy Brown Architects
- Year: 2009
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Photographs: Farshid Assassi
Text description provided by the architects. Monarch West is Randy Brown Architects’ latest exploration into improving strip mall development. Regarding strip malls as inevitable, Brown has developed a series of them with the intention of making this reality inspiring. Previous projects include 120 Blondo, Village Pointe East, and Monarch Place.
![Monarch West / Randy Brown - Facade](https://images.adsttc.com/media/images/5013/91cd/28ba/0d39/6300/0130/medium_jpg/stringio.jpg?1414062878)
The design of Monarch West relied on the same concept and goals that made Monarch Place a success. With the concept of a billboard, the building’s structural steel pieces, skin and lighting organize tenant signage and catch people’s attention as they drive by.
![Monarch West / Randy Brown - Brick, Facade](https://images.adsttc.com/media/images/5013/91c1/28ba/0d39/6300/012e/newsletter/stringio.jpg?1414062871)
The design features of the project including Z-shaped steel benches, native grasses and pea gravel create a more desirable public outdoor space than is usually associated with strip malls.
![Monarch West / Randy Brown - Facade, Column](https://images.adsttc.com/media/images/5013/91c6/28ba/0d39/6300/012f/medium_jpg/stringio.jpg?1414062880)