Pace Flagship Store / Coletivo de Arquitetos

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Text description provided by the architects. The understanding that PACE’s production, guided by its founder Felipe Matayoshi, transcends clothing design and approaches artistic expression, guided the design decisions for its first physical space, the PACE FLAGSHIP STORE in the Jardins neighborhood of São Paulo. The proposal positions itself between museography and a traditional commercial environment, and the logic of exhibiting the garments as if they were museum pieces is a way to align the space with this singular production.