Video mapping to be held on São Paulo's first skyscraper

Conceived by Tatiane Gonzalez from Ateliê Digital Analógico, "Incerteza Invisível" is a large-scale technological urban intervention in the form of projection mapping, created by an all-female group.

Video mapping to be held on São Paulo's first skyscraper - Image 5 of 5
Cortesia de Tatiane Gonzalez

Projection mapping is a technique that uses cinema projectors to create optical illusions on buildings and various other surfaces. In São Paulo, this technique has been used since the mid-2000s, predominantly by men, leaving little room for women's artistic expression in this format.

"Incerteza Invisível" combines elements of tarot to suggest images of an anti-patriarchal narrative, turning São Paulo's first skyscraper into a giant oracle, bringing visibility to female narratives amidst the city's phallic architecture.

Video mapping to be held on São Paulo's first skyscraper - Image 4 of 5
Cortesia de Tatiane Gonzalez

The direction and screenplay were developed by filmmaker Michelle Mattiuzzi, who participated this year in the 48th edition of the International Film Festival Rotterdam (IFFR) with the screening of her short film "Experimentando o Vermelho em Dilúvio" in the "Soul in the Eyes" program, a tribute to Zózimo Bulbul.

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Cortesia de Tatiane Gonzalez

For the visual creation, the director chose an interdisciplinary team of artists with a shared interest in projection mapping. These include Graziela Paes (aka VJ Grazzi), a filmmaker from Brasília dedicated to audiovisual performances and light installations; Letícia Ramos, a visual artist, illustrator, and designer; and Ligia Alonso, a São Paulo-based visual artist known for her irreverent content, whose VJ sets transform into geometric and abstract images. This creates a visual atmosphere synchronized with the music, which was produced by music producer and DJ BadSista, who recently performed her new set at the Boiler Room in Berlin.

Video mapping to be held on São Paulo's first skyscraper - Image 3 of 5
Cortesia de Tatiane Gonzalez

Incerteza Invisível is part of the Virada Cultural 2019 program and will take place starting at 7:00 PM on May 18th at the Sampaio Moreira Building, located at Rua Líbero Badaró, 340.

CREDITS

Executive Producer: Tatiane Gonzalez
Director: Michelle Mattiuzzi
Screenplay: Michelle Mattiuzzi and Tatiane Gonzalez
VJs: Graziela Paes, Lígia Alonso, Letícia Ramos
Soundtrack: BadSista
Technical Coordinator: Lígia Alonso
Production: ADA Ateliê Digital Analógico
Projectors: On Projeções

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Cite: Victor Delaqua. "Video mapping to be held on São Paulo's first skyscraper" [Videomapping será realizado no primeiro arranha-céu de são paulo] 17 May 2019. ArchDaily. Accessed . <https://www.archdaily.com/1121333/video-mapping-to-be-held-on-sao-paulos-first-skyscraper> ISSN 0719-8884
Cortesia de Tatiane Gonzalez

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