The architecture industry is a shadow of its former self. In a world where most services are acquired online, architects who ignore digital marketing are digging their own graves. Those who thrive leverage technology and digital marketing tools effectively, establishing a stronger online presence and securing more potential leads—opportunities that will surely pass you by if you are making the following six mistakes:
Mistake Number 1: Not Having a Strategy
Architecture school prepares us to design and build livable spaces for human beings, but it does not teach us how to run a business. A good architect must put on an entrepreneurial hat and diagnose what is needed to thrive. There are many digital marketing tools available, and while you do not need to master or use all of them, it is important to understand them and delegate the responsibility to an internal team member or an external agency to develop a defined strategic plan with quantitative—meaning numerically measurable—goals. A business without a corporate and marketing strategy is destined to fail.
