Text description provided by the architects. Following up their design for MUNICH's flagship store in 2005, Dear design's concept for Munich L’illa Diagonal, located within the L’illa Diagonal Shopping Mall, focuses on carefree movement and angular pieces. The footwear retains the priority in this fun and color display of the Munich brand. More photographs following the break.
Established by the Berneda family in 1939, Barcelona’s own sports shoe house Munich continues to stay on top of things. In the 1970s, Munich made tracks with the Made in Barcelona footwear line and the X logo. The Munich flagship store was designed by Ignasi Llauradó and Eric Dufourd of dear design, a design and architectural firm the two established in Barcelona in 2005.
Dark-glass surfaces, mirrors, metal trees and cage-like boxes hanging from the ceiling (from which the shoes have “escaped”), all carry a carefree, experimental and impermanent air. The angular and clunky space with its hard edges and seemingly moving parts is clearly an attempt to say that the septuagenarian brand is nowhere near slowing down.