Over the past 20 years, the role of representation and rendering has shifted dramatically across the architecture, engineering, and construction (AEC) industries. New rendering technologies, techniques, and software, such as Lumion, have driven this evolution. By integrating 3D rendering tools, architects and designers can leverage intuitive, versatile visualization technologies to enhance creativity rather than stifle it.
In the past, hand-drawn representations were the primary medium for conveying architectural concepts. While these drawings were often beautiful and highly effective for presenting ideas to clients, they were ultimately the end product of the design process. Consequently, clients were rarely involved in the iterative, interactive stages of design exploration—such as swapping materials on the fly to see what worked best.
