Up There Store / Kennedy Nolan Architects

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Text description provided by the architects. As part of a major refresh of the Up There brand, Kennedy Nolan was asked to design a new flagship store on Flinders Lane – a street synonymous with innovation, design, hospitality, and fashion. The brand refresh provided immediate inspiration, providing a playful palette of saturated color. We were inspired by the distinctive space: partially subterranean and characterized by a deep plan opening up at its farthest point to the atmospheric urban gloom of Sargood Lane.