Text description provided by the architects. Located in the vibrant heart of Myeong-dong, Seoul, the skin1004 flagship store emerges as a distinctive presence in a saturated landscape of skincare boutiques. The essence of this differentiation lies in meticulous, creative space design, serving as the cornerstone for shaping the brand's unique identity and resonance with the public. As the pioneer of the first offline flagship store in Myeongdong, skin1004 embraces the profound concept of "untouched nature," liberating itself from the cliche of nature in green hues. Instead, it introduces a newly crafted landscape, bathed in rich brown and beige tones inspired by the pristine nature of Madagascar, surrounded by rocks, pebbles, and sand. The design aims to offer a distinct experience by blending various landscapes within the urban environment. This intentional contrast with the bustling city outside creates a captivating space, sparking curiosity and providing an intriguing escape for visitors.
