ArchDaily | Broadcasting Architecture Worldwidethe world's most visited architecture website

A Virtual Look Into Don Draper’s Mad Men Apartment

09:30 - 31 March, 2016
A Virtual Look Into Don Draper’s Mad Men Apartment, Courtesy of Archilogic
Courtesy of Archilogic

In the 5th season of Mad Men, it’s June 1966, and Draper moves into his love nest with his young wife, Megan. The set was designed by Claudette Didul and the Mad Men team, and it’s a psychogram of a man who is about to fall apart at the seams.

Everything about the space is designed to be perfectly of its time. It has a white carpeted conversation pit for a living room, and a modernist kitchen with clashing colours. The masculine elements include a leather armchair, and a drum-shaped ice bucket. The design is inspired by the 1965 book “Decoration USA,” by Jose Wilson and Arthur Leaman, and the bestselling books of Betty Pepis. This is pop design, no high modernist masterpiece, it’s about pretending you are happy, rather than about civilization. A small indicator of depravity: the living room is over twice the size of the dining room. Who cares about table manners when your wife is half your age?

When Architects Build Brands: Is Architecture's Future in Advertising?

00:00 - 6 May, 2014
When Architects Build Brands: Is Architecture's Future in Advertising?, With existing expertise in graphic communication, some architects are becoming advertisers. Image © IADE
With existing expertise in graphic communication, some architects are becoming advertisers. Image © IADE

Architects have an eye for design, but do they have an eye for advertising? In Norway, for example, Snøhetta isn't just known for the Oslo Opera House but for branding some of the country's largest companies. In America, Hickok Cole Architects of Washington D.C. are working on brand identity with companies as large as Pfizer. Recently, Hickok Cole Architects launched a new advertising arm to the company -- Hickok Cole Creative. With interdisciplinary practice on the rise, one has to wonder – could the work of the architecture firm of the future not be architecture at all? Read more about Hickok Cole's transition into advertising in this article at the Washington Business Journal.