Samitaur Tower / Eric Owen Moss Architects

© Courtesy of Architects & Tom Bonner Photography

Architects: Eric Owen Moss Architects
Location: Culver City, CA,
Owner: Frederick and Laurie Samitaur Smith
Builder: Samitaur Constructs
Structural Engineer: Arup, Los Angeles
Project Year: 2006-2010
Photographs: Courtesy of Eric Owen Moss Architects & Tom Bonner Photography

The project is an information tower, constructed at the corner of Hayden Avenue and National Boulevard immediately across from the new Expo light rail transit line arriving from downtown Los Angeles in June, 2011. That intersection is the primary entry point into the re-developed zone of Culver City.


Conceptually, the tower has both introverted and extroverted planning objectives. Internal to the burgeoning site area of new media companies, graphic designers, and general office tenants, the tower will symbolize the advent of this important new urban development, provide a changing art display for local viewing, and offer a variety of graphic content and data on its five high- resolution rear projection screens concerning coming events and current achievements of the tenants who occupy that part of the city.

© Courtesy of Eric Owen Moss Architects & Tom Bonner Photography

Externally, the tower displays culturally significant content and local event information, along with art and graphic presentations of all sorts available to in-car audiences who pass the site area, traveling on a number of local thoroughfares in the Culver City / West Los Angeles area.

© Courtesy of Eric Owen Moss Architects & Tom Bonner Photography

In addition to the large number of cars passing the site, the Expo Line has an estimated ridership of 30,000 passengers per day with two local stations several blocks east and west of the project site. The presence of the train riders guarantees an enormous daily audience of Tower art viewers, as well as an increase in pedestrians in the area, who will walk past the Tower from the train stops to local businesses.

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* Location to be used only as a reference. It could indicate city/country but not exact address.
Cite: "Samitaur Tower / Eric Owen Moss Architects" 03 Oct 2010. ArchDaily. Accessed 25 May 2015. <>
  • kourosh fathi

    seriously cool

  • kourosh fathi

    i don’t get the introverted/external polarity of the project though (as described). It’s a beautiful screen (building) and that’s it.

  • anon

    U-G-L-Y… sometimes it happens.

    • archi-troll

      It happens a lot actually.

    • jk

      i appreciate that they’re challenging our current perception of ‘cool’

  • Alex Gore

    Shocking yet interesting!.

  • Jenny

    This ia absolutely amazing, so smart, site specific, the architects have made a beautiful structure with such modest materials too. A very modern and clever structure indeed.

  • Marius

    Totally reminds me of my proposal. (visit my site to see) Yours are more elegant though. Envy you for having such clients that fall for sculpture buildings.

  • eili

    but i´m missing interior shots to get an impression how this works out inside!

  • kelly

    A sculptural way to reach a wide audience, pedestrian, train riders, and the in-car audience. I like the concept of using high-res projection screens to announce the communities upcoming cultural events and activities!

  • eom

    E W M S U C K S

  • up_today_arch

    First I thought it is private house:), impresive anyway…

  • phishfood

    Wow to that write up…. way to polish a modern day bill board. Yes there are train riders (note that there are no stops close by) and yes to cars but no to pedestrians (Its not exactly in a ped friendly part of Culver City). I’m impressed eric moss convinced someone to pay for it.

  • zoolander

    I remember this scheme at concept stage in one of those glossy expensive arch books. It looked sweet, great development, sexy models, the whole deal.

    Pity they didnt leave it as an unbuilt scheme!

  • Steven Wang

    Haha!It’s look like LEOH MING PEI ‘s Stairs in Germany medical science history museum.

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