Since its beginnings, photography quickly became the principal architectural media tool. Now, with all the possibilities given by the new technology, specially new media, it seemed that video was supposed to be the natural evolution. However, only a few have been able to evolve from a fixed frame into a video proposal that can transmit the qualities of a building in motion, with most being just a slideshow with background music or a collage of different shots, which can’t tell more than a fixed photo.
But this is changing, and a few photographers have been able to embrace this new format and make a contribution to how buildings are presented, avoiding the use of a single good framing. This has been the case of the first video shot by photographer Cristobal Palma, a commission from our friends at Abitare.
This video shows the new sports facilities designed by Giancarlo Mazzanti with Plan B (Felipe Mesa) for the ODESUR Games in Medellin, Colombia.
For more, you can visit the projects photographed by Cristobal Palma at ArchDaily.
yes…but the absolute “silence” of a photo is what makes it timeless…
The video is nice but why there has to be a cringe-worthy PATHOS description EVERY TIME?
Each photographer is revolutionary, each building changes the world, each bit of text is better than bible. Architecture has discovered the “new medium” of cinematography…only over 100 years old. Get over yourselves guys, really.