Hollywood un-der-lined

Last week we told you about Christian Bay–Jørgensen’s idea to turn the famous Sign into an hotel. Today, we feature another idea designed by Danish and Belgian architects Bart de Lege, Frederique Hermans, Jan Bloemen, Joep Verheijen, and Steven van Esser. You can find more information here.

More images and architect’s description after the break.

HOL(L)YSCAPE
HOLLYWOOD un-der-lined
The merging of cultural heritage – the Hollywood Sign- and a valuable project area

Why not do an exercise in which we make the holy Hollywood Sign more accessible to the big public, without changing the image. Why not do an exercise where a mild architectural addition honors the symbolic value without changing the wording? Why not do an exercise that safeguards the existence of the wording, but still generates an economical and touristic added value for the region.

The term ‘Hollywood’ grasps the mental landscape and the realm of the film industry. Why not literally draw an outline underneath the Hollywood Sign that does justice to this historical spot and symbol. Why not create a program that provides for various activities on a specific theme: a location for the Oscar Ceremony in a polyvalent theater, a hotel, a film museum, a scenographic park with a panoramic view at the city (for reference: Park Guell by Gaudi in Barcelona), a trendy bar & restaurant, a conference room, a casino, etc…

The design – that emphasizes the word Hollywood – not only contributes to the region as a whole, but at the same time provides added value to the American film industry. We take that in the most literal sense: the design underlines the word ‘Hollywood’. In this strip, mostly embedded in the mountain, all kinds of functions can be integrated. The space that emerges on top of this strip will serve as a public area like a square or park. ‘The place to be’ – in between, around and in front of the ‘holy’ letters. At this square, stairs, patio’s and gardens stretch out which create a link between all functions and provide them with sunlight and air.

The strip is designed in such a way that the existing letters will remain visible from all viewpoints in their original form and presence. The proposed design will generate a financial return on investment and simultaneously rescues the symbolic heart and soul of Hollywood.

Cite: Jordana, Sebastian. "Hollywood un-der-lined" 24 Apr 2010. ArchDaily. Accessed 26 Nov 2014. <http://www.archdaily.com/?p=57634>
  • http://uptodayarch.blogspot.com up_today_arch

    I think, theater is better than hotel in this place, good idea built-in hole the building in the rock, more to the point than last week proposal.

  • LucasAbreu

    Way more reasonable solution.
    But yet the underline must not catch the attention.

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  • http://savehollywoodland.org/ murk

    Except the land is about to be sold to a developer who will just build houses all over it and make it tottaly inaccessible to the public.

    • sullka

      I think Hugh Heffner just paid the money they needed to keep the site intact.

  • Salvador ALejandro

    This is not a monument? It should be and it should be protected

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  • http://twitter.com/nicholaspatten/status/12800449605 Nicholas Patten

    Hollywood un-der-lined. http://bit.ly/c32IYZ

  • http://twitter.com/wpstudios/status/12800501783 WPstudios

    RT @nicholaspatten Hollywood un-der-lined. http://bit.ly/c32IYZ

  • shusai

    GREAT IDEA!

  • dr spaz

    Its nice they retain the original signs in this design. However I find the hollywood sign more intridging if you were not able to get up close.

    Christian Bay–Jørgensen’s idea to make a hotel attack the land ownership issues head on. Whereas in this idea, it reminds me of when architects want to turn every solution into a museum, gallery, public space.

  • http://www.lucas3d.com Lucas Janin

    I like to visit often ArchDaliy, but I was very surprise to see one of my picture on this article (hollywood sign by night).

    ArchDaliy don’t request any license, don’t give me the credit and don’t place a link to my gallery…

    Why every one think all pictures over internet is free !

    • http://www.lucas3d.com Lucas Janin

      It’s look like ArchDaliy isn’t directly responsable for this no licence issue.
      I’m contacting the project Save the Sign.