Digital Media City / SOM
© Giroud Pichot
SOM recently unveiled the design for the Digital Media City Landmark Tower in Seoul, Korea. The 2,100 foot (640m) tall tower will be the tallest tower in East Asia when completed in 2014.
The iconic building is located in the north of the Han River, which crosses the city, and will dominate the skyline becoming a important icon for Seoul… which is what you will expect if you commission a tower this tall.
© Spine 3D and SOM
The tower is shaped through gently curving forms and smooth transitions between the main north-south and east-west facades. Perimeter mega-columns reinforce the expression of the transforming mass and provide a natural break to a series of solar louvers. On the east and western facades a pattern of both horizontal and vertical fins shield from early and late day sun; while on the southern face horizontal shades shield from high afternoon sun. Together with a soaring crown which collects and channels light and helps power the building through wind turbines the architectural expression of the tower reinforces the sustainability strategies at the core of this design.
© Spine 3D and SOM
© Giroud Pichot
By taking advantage of naturally occurring events such as stack effect and solar radiation gain, DMC Tower is able to generate its own power and therefore reduce municipal energy consumption to a fraction of traditional levels. “We anticipate that our power generation strategies may reduce the building’s energy use by about 65%,” says Abadan. At the core of SOM’s scheme is an integrated sustainability strategy that uses the natural physics of tall buildings in order to generate power.
© SOM
© SOM
Through the use of the stack effect and wind turbines located at the top of the building, SOM is generating almost 3% of the building’s energy consumption. High efficiency solar photovoltaic panels maximize solar energy and provide additional shade where needed most, thereby reducing internal cooling loads. Radiant cooling through chilled beams, radiant floor heating and drawing tempered air through green atriums adds further efficiency. Additionally, atrium gardens and open air green spaces throughout the building act as natural air filters for the building’s inhabitants.
to cansado dessa palhaçada de arranha ceu.
Nicely Designed: Digital Media City. http://bit.ly/7j9EOx
Making a project this big this way is commendable, if only because the owner and the designer of an extremely business minded practice have decided to make every floor different, have denied the hallowed corner window and make the public spaces soar. This isn’t a layered birthday cake. I only hope it gets built.
The orientation is really thought well… Well done to SOM..
Catching up on reading. How dull and unimaginative this seems: http://bit.ly/84BwYS and how refreshing this is: http://bit.ly/7KuQyI
6:42 PM Dec 14th
Reading: "Digital Media City / SOM | ArchDaily"( http://twitthis.com/7qtdml )
12:36 AM Dec 15th
Digital Media City / SOM http://bit.ly/6Ywa8l (via feedly) #architecture
10:26 AM Dec 15th
Digital Media City / SOM | ArchDaily http://bit.ly/5BgAxf
11:09 AM Dec 15th
Reading: "Digital Media City / SOM | ArchDaily"( http://twitthis.com/7qtdml )
11:55 AM Dec 15th
Digital Media City Landmark Tower in Seoul, Korea (geplant für 2014) http://bit.ly/6QqOHZ (via @archdaily) #architektur #korea #skyscraper
3:32 AM Dec 16th
Check out: "Digital Media City / SOM | ArchDaily"( http://twitthis.com/7qtdml )
8:01 AM Dec 17th
Mais #arquitetura moderna – Digital Media City / SOM http://ow.ly/MNBo #architecture
4:39 AM Aug 2nd
Reading: "Digital Media City / SOM | ArchDaily"( http://twitthis.com/7qtdml )