Milan Design Week 2013: Akihisa Hirata Designs ‘Amazing Flow’ for Lexus

Courtesy of Lexus

Under the guidance of Toyo Ito, Japanese architect envisioned an  futuristic, experienced-based which sought to express “manifestations of flow as they relate to people and nature” to the spectators of the 2013 Milan Design Week. Titled “Amazing Flow”, the offered a “vision of the city of tomorrow” with a multi-sensory experience that embodied the “Lexus’ world vision” and a glimpse into how cars flow throughout built environment  The display consisted of a continuous, wooden structure that represented a moment in which “roads, humans, wind and water flow as a single entity.”

Compare the installation to the Lexus “Create Amazing” promotional video for the 2014 LF-LC Concept car and watch an interview with Hirata after the break…

Courtesy of Lexus
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References: Lexus 

Cite: Rosenfield, Karissa. "Milan Design Week 2013: Akihisa Hirata Designs ‘Amazing Flow’ for Lexus" 20 Apr 2013. ArchDaily. Accessed 24 May 2015. <>