Milan Design Week 2013: Akihisa Hirata Designs ‘Amazing Flow’ for Lexus

Courtesy of

Under the guidance of Toyo Ito, Japanese architect envisioned an  futuristic, experienced-based installation which sought to express “manifestations of flow as they relate to people and nature” to the spectators of the 2013 Milan Design Week. Titled “Amazing Flow”, the installation offered a “vision of the city of tomorrow” with a multi-sensory experience that embodied the “Lexus’ world vision” and a glimpse into how cars flow throughout built environment  The display consisted of a continuous, wooden structure that represented a moment in which “roads, humans, wind and water flow as a single entity.”

Compare the installation to the Lexus “Create Amazing” promotional video for the 2014 LF-LC Concept car and watch an interview with Hirata after the break…

Courtesy of Lexus
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References: Lexus 

Cite: Rosenfield, Karissa. "Milan Design Week 2013: Akihisa Hirata Designs ‘Amazing Flow’ for Lexus" 20 Apr 2013. ArchDaily. Accessed 23 Oct 2014. <http://www.archdaily.com/?p=362943>