Havaianas Store / Isay Weinfeld
© Nelson Kon
Architect: Isay Weinfeld
Location: Sao Paulo, Brazil
Area: 300sqm
Year: 2009
Photos: Nelson Kon
Havaianas Sandals, created in 1962, drew their inspiration from the “zori”, traditional Japanese slippers made of rice straw. A product of extremely low cost, for many years they were just rubber flip-flops, a long way from the fashion icon they are today.
© Nelson Kon
To design a store at one of the world’s most expensive addresses (Rua Oscar Freire, in São Paulo) to sell products that cost from € 2.30 to € 10.00 – and not more than that – was, at one time, the excitement and the joy of the work.
This is Havaianas’ first store in Brazil.
Our greatest challenge was to cast onto the architecture the climate the brand inspires: freshness, casualness, comfort, ease, well-being, Brazilianness.
© Nelson Kon
The shop has a very informal atmosphere and the outcome is nearly a square – a space fully opened onto the street, practically an extension of the sidewalk, without doors or window displays, with lush greenery and intense natural lighting, only covered by a metal grid alternating glass/wooden closures and openings for ventilation and irrigation.
© Nelson Kon
The building develops in descending levels. At street level, just a small lounge area, a mezzanine overlooking the whole store; the store per se, one level below, occupies an ample clear span featuring double-height ceilings, marked by independent elements: a street market stand reminds of the origin of the sandals, initially sold at the city’s free markets; a container displays the ” export” models, so far unseen in Brazil; a transparent cylinder features the so-called “new products” (bags, socks, towels, etc.); and a high-tech cube tells the story of Havaianas. Amidst all that, a lowered area for customization services and featuring displays for the children’s product line. At the back of the store, on a half-raised level, there is a small garden for exclusive use by staff; the underground houses offices and storage areas.
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For such a sleek, uncluttered outward form, the interior is remarkably busy, what with the perimeter plantings, partially-screening ceiling, and merchandise-display system.
In any event, it works; I particularly appreciate the discreet inclusion of a shipping container as a semi-enclosed place for certain products. It seems like more other examples of shipping-container architecture always lack a similar sense of moderation; here, it is allowed to coexist in an otherwise “permanent” structure.
Superb!!!!
What a beautiful work!
Nice connection with the city and pedestrians. very repectful.
I’m looking foward to see more projects of mr. Weinfeld.
fantastik plastik… it’s just i don’t like turbo consuming artificial non-degradable stuff
weinfeld is so good. This is not particularly his best… but he’s so good
oh, i absolutely adore this!
One does wonder why he didn’t make the connection to the street “stronger” by making the whole building 2 storeys high above ground – and the differences this would or would not imply.
Mto legal! RT @carlosclonebh Quem conhece a loja das Havaianas em São Paulo? http://www.archdaily.com/33691/havaianas-store-isay-weinfeld/
RT @carlosclonebh: Quem conhece a loja das Havaianas em São Paulo? http://www.archdaily.com/33691/havaianas-store-isay-weinfeld/
Havaianas Store de São Paulo ganha prêmio na categoria shopping no World Architecture Festival : http://migre.me/ssP7
http://bit.ly/10Y3Dq havaianas store
Meu, como não comprar uma havaianas numa loja dessas?? –> http://goo.gl/YGyo – Projeto incrível!
havainas store é qualidade em arquitetura de primeira http://www.archdaily.com/33691/havaianas-store-isay-weinfeld/
http://www.archdaily.com/33691/havaianas-store-isay-weinfeld/
Havainas Store ganha prêmio no World Architecture Festival. O interessante é que a loja não tem vitrines. http://is.gd/b8hoz
Primeira "Havaianas Store" no Brasil – wow! http://tinyurl.com/ledcvx
RT @mauriciospia: Havainas Store ganha prêmio no World Architecture Festival. O interessante é que a loja não tem vitrines. http://is.gd/b8hoz
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9:15 PM Oct 3rd
Havaianas Store / Isay Weinfeld | ArchDaily http://t.co/c1su0Cll via @archdaily
1:27 AM Oct 11th
Loja fashion e tropical http://t.co/Af9X6eaW projeto do arq Issay Weinfeld para a Havaianas, na R. Oscar Freire. #arquitetura #design
2:08 AM Oct 11th
Loja fashion e tropical http://t.co/Af9X6eaW projeto do arq Issay Weinfeld para a Havaianas, na R. Oscar Freire. #arquitetura #design
12:11 PM Oct 11th
@andretmn http://t.co/YFNIHYbM projeto do arq Issay Weinfeld para a Havaianas, na R. Oscar Freire (via @arkpad)