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Havaianas Store / Isay Weinfeld

  • 01:00 - 2 September, 2009
Havaianas Store / Isay Weinfeld
Havaianas Store / Isay Weinfeld, © Nelson Kon
© Nelson Kon

© Nelson Kon © Nelson Kon © Nelson Kon © Nelson Kon +10

From the architect. Havaianas Sandals, created in 1962, drew their inspiration from the “zori”, traditional Japanese slippers made of rice straw. A product of extremely low cost, for many years they were just rubber flip-flops, a long way from the fashion icon they are today.

© Nelson Kon
© Nelson Kon

To design a store at one of the world's most expensive addresses (Rua Oscar Freire, in São Paulo) to sell products that cost from € 2.30 to € 10.00 – and not more than that - was, at one time, the excitement and the joy of the work.

© Nelson Kon
© Nelson Kon

This is Havaianas' first store in Brazil.

Our greatest challenge was to cast onto the architecture the climate the brand inspires: freshness, casualness, comfort, ease, well-being, Brazilianness.

© Nelson Kon
© Nelson Kon

The shop has a very informal atmosphere and the outcome is nearly a square - a space fully opened onto the street, practically an extension of the sidewalk, without doors or window displays, with lush greenery and intense natural lighting, only covered by a metal grid alternating glass/wooden closures and openings for ventilation and irrigation.

© Nelson Kon
© Nelson Kon

The building develops in descending levels. At street level, just a small lounge area, a mezzanine overlooking the whole store; the store per se, one level below, occupies an ample clear span featuring double-height ceilings, marked by independent elements: a street market stand reminds of the origin of the sandals, initially sold at the city's free markets; a container displays the " export" models, so far unseen in Brazil; a transparent cylinder features the so-called "new products" (bags, socks, towels, etc.); and a high-tech cube tells the story of Havaianas. Amidst all that, a lowered area for customization services and featuring displays for the children's product line. At the back of the store, on a half-raised level, there is a small garden for exclusive use by staff; the underground houses offices and storage areas.

© Nelson Kon
© Nelson Kon
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Havaianas Store / Isay Weinfeld" 02 Sep 2009. ArchDaily. Accessed . <http://www.archdaily.com/33691/havaianas-store-isay-weinfeld/>