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  5. Isay Weinfeld
  6. 2009
  7. Havaianas Store / Isay Weinfeld

Havaianas Store / Isay Weinfeld

  • 01:00 - 2 September, 2009
Havaianas Store / Isay Weinfeld
Havaianas Store / Isay Weinfeld, © Nelson Kon
© Nelson Kon

© Nelson Kon © Nelson Kon © Nelson Kon © Nelson Kon +10

From the architect. Havaianas Sandals, created in 1962, drew their inspiration from the “zori”, traditional Japanese slippers made of rice straw. A product of extremely low cost, for many years they were just rubber flip-flops, a long way from the fashion icon they are today.

© Nelson Kon
© Nelson Kon

To design a store at one of the world's most expensive addresses (Rua Oscar Freire, in São Paulo) to sell products that cost from € 2.30 to € 10.00 – and not more than that - was, at one time, the excitement and the joy of the work.

© Nelson Kon
© Nelson Kon

This is Havaianas' first store in Brazil.

Our greatest challenge was to cast onto the architecture the climate the brand inspires: freshness, casualness, comfort, ease, well-being, Brazilianness.

© Nelson Kon
© Nelson Kon

The shop has a very informal atmosphere and the outcome is nearly a square - a space fully opened onto the street, practically an extension of the sidewalk, without doors or window displays, with lush greenery and intense natural lighting, only covered by a metal grid alternating glass/wooden closures and openings for ventilation and irrigation.

© Nelson Kon
© Nelson Kon

The building develops in descending levels. At street level, just a small lounge area, a mezzanine overlooking the whole store; the store per se, one level below, occupies an ample clear span featuring double-height ceilings, marked by independent elements: a street market stand reminds of the origin of the sandals, initially sold at the city's free markets; a container displays the " export" models, so far unseen in Brazil; a transparent cylinder features the so-called "new products" (bags, socks, towels, etc.); and a high-tech cube tells the story of Havaianas. Amidst all that, a lowered area for customization services and featuring displays for the children's product line. At the back of the store, on a half-raised level, there is a small garden for exclusive use by staff; the underground houses offices and storage areas.

© Nelson Kon
© Nelson Kon
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Havaianas Store / Isay Weinfeld" 02 Sep 2009. ArchDaily. Accessed . <http://www.archdaily.com/33691/havaianas-store-isay-weinfeld/>
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24 Comments

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Cristiano Aragão · October 11, 2011

@andretmn http://t.co/YFNIHYbM projeto do arq Issay Weinfeld para a Havaianas, na R. Oscar Freire (via @arkpad)

Keyla Braga · October 11, 2011

Loja fashion e tropical http://t.co/Af9X6eaW projeto do arq Issay Weinfeld para a Havaianas, na R. Oscar Freire. #arquitetura #design

arquitetura e design · October 11, 2011

Loja fashion e tropical http://t.co/Af9X6eaW projeto do arq Issay Weinfeld para a Havaianas, na R. Oscar Freire. #arquitetura #design

Melissa Onuma · October 04, 2011

Havaianas Store / Isay Weinfeld | ArchDaily http://t.co/c1su0Cll via @archdaily

Thiago A. Scopel · March 31, 2010

RT @mauriciospia: Havainas Store ganha prêmio no World Architecture Festival. O interessante é que a loja não tem vitrines. http://is.gd/b8hoz

Rodolfo Q. Alves · March 31, 2010

Primeira "Havaianas Store" no Brasil - wow! http://tinyurl.com/ledcvx

MauricioSpiandorello · March 31, 2010

Havainas Store ganha prêmio no World Architecture Festival. O interessante é que a loja não tem vitrines. http://is.gd/b8hoz

Maria Fernanda · March 31, 2010
Reencarnação de Satã · March 31, 2010

havainas store é qualidade em arquitetura de primeira http://www.archdaily.com/33691...

Fernando Campos · March 31, 2010

Meu, como não comprar uma havaianas numa loja dessas?? --> http://goo.gl/YGyo - Projeto incrível!

Eduardo Vieira · March 31, 2010

http://bit.ly/10Y3Dq havaianas store

Kelson Douglas · March 31, 2010

Havaianas Store de São Paulo ganha prêmio na categoria shopping no World Architecture Festival : http://migre.me/ssP7

N4 Comunicação · March 20, 2010

RT @carlosclonebh: Quem conhece a loja das Havaianas em São Paulo? http://www.archdaily.com/33691...

Tábata · March 18, 2010

Mto legal! RT @carlosclonebh Quem conhece a loja das Havaianas em São Paulo? http://www.archdaily.com/33691...

Ill · December 23, 2009

One does wonder why he didn't make the connection to the street "stronger" by making the whole building 2 storeys high above ground - and the differences this would or would not imply.

Andrew Geber · September 21, 2009

oh, i absolutely adore this!

aa · September 06, 2009

weinfeld is so good. This is not particularly his best... but he's so good

john wayne · September 06, 2009

fantastik plastik... it's just i don't like turbo consuming artificial non-degradable stuff

Karen · September 04, 2009

What a beautiful work!
Nice connection with the city and pedestrians. very repectful.
I'm looking foward to see more projects of mr. Weinfeld.

Joseph · September 04, 2009

Superb!!!!

StructureHub Blog · September 04, 2009

For such a sleek, uncluttered outward form, the interior is remarkably busy, what with the perimeter plantings, partially-screening ceiling, and merchandise-display system.

In any event, it works; I particularly appreciate the discreet inclusion of a shipping container as a semi-enclosed place for certain products. It seems like more other examples of shipping-container architecture always lack a similar sense of moderation; here, it is allowed to coexist in an otherwise "permanent" structure.

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© Nelson Kon

哈瓦那品牌商店 / Isay Weinfeld