Created and conceived by Patrick Duffy, the creative director of the OUT NYC, and designed by award-winning Italian designer and architect Antonio Pio Saracino, the Arches of Hope installation will be launched at its opening reception on Thursday, January 17, from 6:30pm-8:30pm at the OUT NYC and be on display until January 24. In collaboration with Lifebeat: Music Fights HIV/AIDS and the MTV Staying Alive Foundation, the stunning and inspiring interactive art installation will be unveiled on the eve of President Obama’s second inauguration as part of a multi-faceted campaign aimed at raising awareness of the rise of HIV and AIDS in young people. More images and information after the break.
From January 17-24, the public will be able participate in the campaign by using the hashtag #ArchesofHope to share messages of hope for an HIV-free generation. Messages from donors and the public will be displayed via the LED ticker tape embedded in the installation, beamed to jumbo screens in NYC’s Times Square, and shared across 12 major social media sites.
The Arches of Hope consists of three 10-foot tall arches that represent the three decades of HIV and AIDS. The Arches are made up of 223 blocks, which advocates can ‘adopt’ to support Lifebeat: Music Fights HIV/AIDS and the MTV Staying Alive Foundation’s lifesaving HIV prevention programs for youth.
Additionally, if you’d like to run preview coverage of this campaign to encourage your readers to send a social media message on January 17th, I can coordinate an interview for you with Lifebeat president Gary Dell’Abate and provide you with hi-res images of the Arches. Let me know if you have any questions.
Location: The OUT NYC, 510 West 42nd Street – at 10th Ave
For more information, please visit here.