Cioccolato / SAVVY Studio

  • 09 Jan 2013
  • Retail Selected Works
Courtesy of

Architects: SAVVY Studio
Location: San Pedro Garza García, Nuevo León,
Proyect Year: 2011
Photography: Courtesy of SAVVY Studio

Analysis — Cioccolato is a pastry boutique specialized in custom deserts for special events. In the last couple of years, auteur pastries has grown considerably, which is why brand and product differentiation have become crucial factors for the success of a business.

Courtesy of SAVVY Studio

Conceptualization — The main concept is derived from the already existing Cioccolato, and repositions the brand as a pastry and specialty services provider that caters to all occasions. The Bake & Decor descriptive is used to communicate the new attributes of the company’s work towards the rebranding project, without confusing Cioccolato´s current customer base.

Courtesy of SAVVY Studio

Identity — We developed a sweet and festive visual identity that uses brightly colored elements and memorable phrases, which go well with any kind of special event.

Courtesy of SAVVY Studio

Actions — Rebranding, visual identity, stationary, packaging, interior design.

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* Location to be used only as a reference. It could indicate city/country but not exact address.
Cite: "Cioccolato / SAVVY Studio" 09 Jan 2013. ArchDaily. Accessed 01 Sep 2014. <http://www.archdaily.com/?p=316221>

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