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WORKSHOP for Everlane / The Principles

Courtesy of The Principles
Courtesy of The Principles

The Principles just recently completed an interactive project, titled the “Workshop”, for the clothing brand Everlane in the Meatpacking district of New York. As part of the Everlane’s “Not-a-Shop” series, which focuses on selling only online, “the space was a physical manifestation of their primarily digital presence; replacing coded interaction with physical interaction,” described The Principals co-founder Drew Seskunas.

The adaptive installation was designed as a series of interlocking, move- able pods, each hosting a new facet of Everlane’s product line. When assembled they represent the entirety of the brand as a “house”. Easily moveable as individual parts and able to be reassembled in a multitude of arrangements, the pods filter and organize the space based on the various needs of each event. Events included workshops on how Everlane makes their clothes; from belts to oxford shirts to cashmere sweaters, as well as local artisan spotlights such as flower arrangements, bakeries and waffle trucks.

Architects: The Principles Location: New York, New York Photography/Filming: Walling McGarity/The Principals Video/Music: The Principals

Cite:Karissa Rosenfield. "WORKSHOP for Everlane / The Principles" 31 Dec 2012. ArchDaily. Accessed . <>