WORKSHOP for Everlane / The Principles

Courtesy of

The Principles just recently completed an interactive project, titled the “Workshop”, for the clothing brand Everlane in the Meatpacking district of . As part of the Everlane’s “Not-a-Shop” series, which focuses on selling only online, “the space was a physical manifestation of their primarily digital presence; replacing coded interaction with physical interaction,” described The Principals co-founder Drew Seskunas.

The adaptive installation was designed as a series of interlocking, move- able pods, each hosting a new facet of Everlane’s product line. When assembled they represent the entirety of the brand as a “house”. Easily moveable as individual parts and able to be reassembled in a multitude of arrangements, the pods filter and organize the space based on the various needs of each event. Events included workshops on how Everlane makes their clothes; from belts to oxford shirts to cashmere sweaters, as well as local artisan spotlights such as flower arrangements, bakeries and waffle trucks.

Architects: The Principles
Location: New York, New York
Photography/Filming: Walling McGarity/The Principals
Video/Music: The Principals

Cite: Rosenfield, Karissa. "WORKSHOP for Everlane / The Principles" 31 Dec 2012. ArchDaily. Accessed 28 May 2015. <>
  • lea

    I think their name is The PrincipALS