The announcement was made by Pan Shiyi, a real estate mogul chairman of SOHO China. Pan has been working on huge developments, such as the Commune by the Great Wall and several commercial projects in central Beijing.
What’s interesting on SOHO’s developments, is that they invite renowned architects to participate, under heavy budgets restrictions in order to delivery quality projects for the “stylish middle class”. They also have a great corporative culture as you can see on their website.
But back to this project, Bert points us out to a recent interview with Pan Shiyi:
Q: Which development project is your favourite?
A: Chaoyangmen SOHO. It is our latest development. I asked British architect Zaha Hadid to design a creative project, and she did. The project is unique, like the Beijing bird´s nest [Beijing National Stadium].
Read more about this project at Pan Shiyi’s blog. More images after the break.