Design for Teheran / Giuseppe Iodice
As we shared earlier this week, the Desiging in Teheran international competition urged designers to creatively rethink the potential a retail area can have upon an evolving metropolis (Grzegorz Witold Woronowicz‘s won as we reported earlier on AD). Giuseppe Iodice‘s proposal placed third as it aimed to create an architecture that ”would investigate a social, political, cultural function and become an element of dialogue between different cultures…thus assuming a role of balanced mediation between western and eastern culture without renouncing its expressive identity.”
More about the proposal after the break.
Inspired by the high mountain ranges in Teheran, the structure’s form presents itself, initially, as a monolithic mass. However, upon approaching the structure, the large form finally breaks. As light penetrates the solid components, it is evident that “inner gorges” are hidden behind the exterior. These “gorges”, and the interplay of light and shadow that they create, attract passersby who are curious about the inner-holdings of the structure. Therefore, a dialogue is created between the seemingly mute exterior of the building and its dynamic inner nature.
From a distance, the building sinks into the ground (“Teheran” itself means “going down”) to create an angular volume. Before reaching contact with the ground, the volume tapers as to create a “great sculpturesque point of view” to attract people passing through the space.
Credits
Study: iodicearchitetti (www.iodicearchitetti.it)
Architects: Giuseppe Iodice (capogruppo), Francesco Iodice, Marcello Silvestre, Orsola Pezone
Collaborators: Milena Fusco, Giovanni Di Santo, Francesco Maisto, Mario Cavagnuolo, Donatello Diana
Prize: 3° prize
Client: Benetton Group
Locality: Teheran
Date: 2009
i got my project this compectition too…see in:
http://acasadoarquiteto.blogspot.com/2009/06/competicao-para-loja-da-benetton.html
those trees will not grow.
Nice array and build up of images, almost uni-esque in the approach: idea – precedents – form – layout – visuals
just beatiful… really love this one. I didn`t understand what`s the program about, thought…
i think this project is fantastic and beautiful nise job i like it
http://www.ronet.pl/index.php?mod=inne&inne_id=508
many people use this concept too
and always comes the same
6:31 PM Jun 28th
#architecture Design for Teheran / Giuseppe Iodice:
As we shared earlier this week, the Desiging i.. http://bit.ly/A8rRN
6:32 PM Jun 28th
RT @archdaily: Design for Teheran / Giuseppe Iodice http://bit.ly/15fYry
2:57 AM Jun 29th
na birncadeira do poligono, essa forma é meio recorrente: http://bit.ly/1ggpwN
7:59 AM Jun 29th
This building design is crazy http://bit.ly/nboij
1:47 PM Jul 1st
que bonito :)
http://bit.ly/KdfVg
6:58 AM Oct 13th
Design for Teheran / Giuseppe Iodice #architecture http://t.co/dsUDBes via @archdaily
5:45 AM Mar 28th
http://t.co/kC3naxnㅋㅋㅋ 작년 이맘때 아픈기억이 떠오르네