Designing in Teheran / Woronowicz Kalinowski Kus Rewski
The international competition Designing in Teheran seeks to modernize the Iranian city by fusing the existing cultural area with a more contemporary environment. Such an environment will include influence from the fashion world through the introduction of new retail areas. This competition is comprised of the design for two towers, Tower A and Tower B, which will provide retail space for the popular clothing store the United Colors of Benetton. The jury has selected three winners for each tower, and soon will narrow the selection to one winner per tower. The proposal by the team formed by Grzegorz Witold Woronowicz, Jakub Piotr Kalinowski, Piotr Kus and Krzysztof Rewski was selected as a winner for Tower A, attempting to create a new kind of shopping experience for users within the complex.
More sketches and more information about the winning proposal after the break.
Located on the corner of Salmak Street and Vali Asr Avenue in Tajrish Square, the 1500 m² lot will feature the 12 level structure (including four below ground levels). The competition outlines the specific programming for each floor such that the underground levels must provide parking and storage space; the ground and first floor (1200 m² each) must be subdivided into 3 commercial units, the second to fourth floor (900 m² each) are designate for office space; the fifth and sixth floors (675 m² each) are for office facilities; and the seventh floor (675 m²) will be apartments.
The designers’ approached the project as a way to create not just a dynamic modern retail area, but as the opportunity to address the shopping behavior of modern users. The designers address the social change of how modern retail spaces lack the dynamic atmosphere the old markets had with their lively chatter and friendly atmosphere. In an effort to inspire that same kind of shopping space, a passageway that functions as an “inner street” runs through the building. The two green areas that boarder the passageway give more of a private feel to the space and also create a lush environment for the shoppers. ”The passage idea…is nothing new. But the way of shopping is. It forces customers to think about other people in the shop,” explained the architects. “A big slide fixed to the ceiling. Clothes are hanging on it. If you want to see some item you have to move also some other clothes to get yours. This could cause inconvenience to the others. If you want to avoid it, you have to negotiate with other customers interested in this group of items how you can move all the clothes not to disturb them,” he added.
The building’s form is a modern-take on the ziggurat, a historic icon for the region. Clad in engraved aluminum panels inspired by traditional Persia decorum, the façade protects the interior from over-heating and creates a decorative, complex shade for the interior. On the upper levels, which include offices and residence areas, the window shutters are also made of these panels so the façade stays continuous in its design.
nice project, it really likes to me
really nice project, the sketchs as a process of work is crucial in a really nice project development. And is important to show this, the process, as a tool to explain the proposal.
I am really curious bout how that skin will work inside the apartment, a render like the office interior showing the apartment would be really nice.
very well done, congrats! Hope that the situation in Iran gets better an this project rise up.
It’s modern, sharp, and relates to the local identity of Teheran, fantastic!
very nice, thanks for posting
Please overlay the sketch “sketch_exterior2″ and the 3D Model “exterior1″ on photoshop and see the result……
fake sketchs… shame on you!!!!!!
I HOPE THEY BUILD IT , NICE PROJECT.
yup they’re fake , you can see that straight away but that still does’nt mean its a good project .
the truth has many faces and the snow is black …..
u win but it still bad false empty
Well done. Right on. I love the concept. Great match. Strzał w dziesiątkę.
conglad … its nice concept …
the pattern looks Arabic to me, and I can’t recognize any cultural or local elements in it.
but it sure is a nice concept
the pattern looks Arabic to me, and I can’t recognize any cultural or local elements in it. and women in exterior1 are arabs as well.
but it sure is a nice concept
I don’t think that the exterior 2 sketch is a fake at all, most especially if you’re quite good at sketching and have an idea with the dimensions. Also, it is posible to get that same angle in 3D, have sen it done many times.
gr8.
when u see the 3D ucan undrestand the designer doesn’t know IRAN at all , he/she doesn’t know Iranian are PERSIAN nor Arabs.
so just good design in stereotyped way (just using islamic symbols)
Putting just a skin with islamic influenced ornaments, does not really looks like ‘iranian’. I have to agree with the last comment, it is not that corresponding to the environment.
Pretty ‘formal’ design, concerning that it is intended to be built not in some Graz in Austria, but in a different culture country.
Though a good work is done in finding a convenient inner structure.
In my opinion before any design attempts it is necessary to study the site, location of it and its background culture,which it is not shown in this proposed design!
It is a building, which is standing on its own with no attachment or relations to surrounding. It is important to respect ones culture, the women in front with the burqah is a symbol of Arabic or Afghani Culture and it is not part of Persian culture.
I also believe the right spell is Tehran not Teheran!
I participated in this competition, it was extremely difficult to get accurate information about the project site and context (especially for somebody who doesn’t speak the Iranian language) and the amount of information given out by the project organisers was very limited and insufficient, which is probably the reason why this presentation focuses completely on the building itself with very little of the context.
I have one question filled with sarcasm, what are they going to sell in the women section? Hahahaaa, they have to use a scarf and a long jacket all day, i mean they will have a special section only for scarfs or wathever their name is!!!!hahaa. By the way i am not against the iranian people which i like a lot, but their goverment. Just a joke anyway..
I agree with Behrooz,it must build in Dubai or any arab city.
I am a female iranian architect. It seems to me that the designer of this project, is totally ignorant about Iran, its culture and even the Vali-asr street which he had supposed to design in it. this is the most beautiful street of Tehran with Old tall trees in both side. It is appear that he did not visit the site, worse that that he didn;t even bother himself to look on some photos of new modern Tehran.His concept is very primitive. He just heard sth about ziggurat and then he started to design. he didn’t even know how women wear in Iran. Look at those female characters who were dressed up in arabic cosumes! It is not a surprize that this bldg. is not going to build here in my city.
I am agree with reihaneh and amitis.
designer doesn’t know IRAN at all.
2:28 PM Jun 25th
Designing in Teheran / Grzegorz Witold Woronowicz | ArchDaily http://bit.ly/Lis55
1:38 PM Aug 5th
@S_Sufyani هذا شاطح شوي بس ممكن يتطبق بشكل ابسط .. الباترن يكون اسلامي .. http://bit.ly/EhGHq
6:59 AM Oct 13th
Designing in Teheran / Woronowicz Kalinowski / Persian #patterns Kus Rewski #architecture http://t.co/IRNtbSN via @archdaily