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  1. ArchDaily
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  4. United Kingdom
  5. Pernilla & Asif
  6. 2012
  7. Coca Cola Beatbox Pavilion / Pernilla & Asif

Coca Cola Beatbox Pavilion / Pernilla & Asif

  • 01:00 - 24 July, 2012
Coca Cola Beatbox Pavilion / Pernilla & Asif
Coca Cola Beatbox Pavilion / Pernilla & Asif, © Hufton & Crow
© Hufton & Crow

© Hufton & Crow © Hufton & Crow © Hufton & Crow © Hufton & Crow +7

From the architect. The Coca-Cola Beatbox, designed by Asif Khan and Pernilla Ohrstedt is an experimental fusion
of architecture, sport, music and technology that creates a stunning sensory experience. The visionary structure acts as a musical instrument, allowing visitors to remix Mark Ronson and Katy B’s ‘Move to the Beat’ Coca-Cola anthem ‘Anywhere in the World’ – as they pass through the building.

© Hufton & Crow
© Hufton & Crow

The Coca-Cola Beatbox forms part of Coca-Cola’s Future Flames campaign which aims to shine a spotlight on Britain’s brightest stars and inspire other young people to pursue their passions.

© Hufton & Crow
© Hufton & Crow

Coca-Cola has spent two years working with partners including The Architecture Foundation, the Royal College of Art and experimental theatre company London Quest.  Together, these organisations have helped Coca-Cola bring together the best in emerging talent across design, performance and technology as part of its commitment to using its sponsorship to shine a light on inspirational young people – its Future Flames.  The result is a pavilion that is created by, embodies and celebrates the passions of thousands of Coca-Cola Future Flames who make a positive contribution to their local communities every day. 

© Hufton & Crow
© Hufton & Crow

Emerging London-based architecture collaborators Asif Khan, 32, and Pernilla Ohrstedt, 31, were given creative control by Coca-Cola following a formal commissioning process administered by The Architecture Foundation.  The dynamic pair have designed a pavilion that aims to connect young people to the Games by bringing together their passions for muisic and sport.  Inspired by Coca-Cola’s global platform for London 2012 – Move to the Beat – the pavilion has been designed to function just like a musical instrument.

© Hufton & Crow
© Hufton & Crow

Its giant crystalline facade structure is made up of over 200 red and white inflated ETFE cushions, each gravity-defying panel connected like a house of cards. Integrated within these panels is proprietary audio, illumination and interactive sensor technology, enabling the architecture to be embedded with rhythmical sport sounds from GRAMMY award winning Mark Ronson and Mercury Prize nominee Katy B’s Coca-Cola anthem ‘Anywhere in the world’ for London 2012. His recordings from Olympic athletes’ heartbeats, shoes squeaking, arrows hitting a target, amongst many others, are  triggered, played and musically remixed by an estimated 200,000 visitors' gestures and proximity as they ascend the external spiral ramp on a 200m journey to the pavilion's rooftop where they will enjoy spectacular views of the Olympic Park. The ramp then plunges down into the heart of the pavilion which will feature an interactive light installation created by Jason Bruges Studio.

© Hufton & Crow
© Hufton & Crow

Jason Bruge Studio’s Aerial Dynamics installation is a living, breathing light show that has been designed to emulate the effervescent energy released when a bottle of Coca-Cola is served and shared. 180 bespoke mechatronic ‘bubbles’ glow rhythmically in time with Mark Ronson’s track.  Controlled with individual code, each bubble has eight polypropylene blades that fold intricately in on themselves. Special sensors embedded in the three ‘cheers in celebration’ kiosks at the base of the Beatbox detect when Coca-Cola bottles are clinked together, triggering the blades and bubbles to glow with red and white LED lighting.  These light patterns become increasingly intricate as the number of participants grow.  

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Coca Cola Beatbox Pavilion / Pernilla & Asif" 24 Jul 2012. ArchDaily. Accessed . <http://www.archdaily.com/256946/coca-cola-beatbox-pavilion-pernilla-asif/>
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36 Comments

rey montoya · July 31, 2012

Coca Cola Beatbox Pavilion / Pernilla & Asif | ArchDaily http://t.co/V9pHB3d4 vía @archdaily

Lana Merrill · July 30, 2012

Coca Cola Beatbox Pavilion / Pernilla & Asif | ArchDaily http://t.co/LEqD3WQn via @archdaily

Civil Engineer · July 28, 2012

Coca Cola Beatbox Pavilion http://t.co/zBVe1ibF Fascinating interactive architecture designed for the 2012 London Olympics.

Greenwood Moore Inc · July 28, 2012

Coca Cola Beatbox Pavilion http://t.co/8o8cNN2b Fascinating interactive architecture designed for the 2012 London Olympics.

Edgell Architecture · July 27, 2012

@CocaCola Beatbox Pavilion @Olympics 2012 http://t.co/zLAyxCaS via @ArchDaily

JP Gadsden Sh · July 27, 2012

Increible la instalacion en Inglaterra recomiendo Coca Cola Beatbox Pavilion / Pernilla & Asif | http://t.co/olJaO6gS via @archdaily

Patric@Dalply · July 26, 2012

A fusion?of architecture, sport, music and technology - Coca Cola Beatbox Pavilion / Pernilla & Asif | ArchDaily http://t.co/LV5nYKcW

Thomas Schielke · July 26, 2012

Luminous Branding: Coca Cola Beatbox Pavilion / Pernilla & Asif | ArchDaily http://t.co/DQnBN4xk via @archdaily

sanaz · July 26, 2012

im wonderfull a boat this
but
how it is?????
tanx arc daily!!!

??? · July 26, 2012

&#39Anywhere in the World&#39 ??? ??? #???? ???? #architecture
http://t.co/fn8ai0d9

??? · July 26, 2012

&#39Anywhere in the World&#39 ??? ??? #???? ???? http://t.co/fn8ai0d9

Juan Esteban Correa · July 26, 2012

RT @ArchDaily Esta obra es una fusión de elementos que crean una experiencia sensorial increíble. http://t.co/b5xa2z4i http://t.co/lJvOxr7i

ARGOS · July 26, 2012

RT @ArchDaily Esta obra es una fusión de elementos que crean una experiencia sensorial increíble. http://t.co/b5xa2z4i http://t.co/lJvOxr7i

buzlu badem · July 26, 2012

Coca Cola Beatbox Pavilion / Pernilla & Asif http://t.co/MgDjQqIu

Merick Reed · July 26, 2012

Well, this looks pretty damn cool: Coca Cola Beatbox Pavilion / Pernilla & Asif | ArchDaily http://t.co/3rA96iKY

Francesca Lo Cascio · July 25, 2012

Coca Cola Beatbox Pavilion / Pernilla & Asif http://t.co/eeYjrGKB via @archdaily

Zainab Gaafar · July 25, 2012

Coca Cola Beatbox Pavilion / Pernilla & Asif | ArchDaily http://t.co/na17cUBR via @archdaily

Miguel Marin · July 25, 2012

Coca Cola Beatbox Pavilion / Pernilla & Asif http://t.co/J802tztm #architecture

Nikolas Plastiras · July 25, 2012

The games are about to start... and who &#39s there... Coca Cola #London2012 pavilion
http://t.co/g720MQx4

ICD Coatings · July 25, 2012

Worth a Look: Coca Cola Beatbox Pavilion / Pernilla & Asif | ArchDaily http://t.co/ATrXAZgm, see more http://t.co/J4g6rov4

Makio135 Daily Insp · July 25, 2012

Coca Cola Beatbox Pavilion / Pernilla & Asif http://t.co/bFt5R9QZ #Daily_Inspiration

pablo villalba · July 25, 2012

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Archifront · July 25, 2012

Coca Cola Beatbox #Pavilion / Pernilla & Asif: © Hufton & Crow Architects: Pernilla & Asif… http://t.co/A8P1mE0M

watabetakahiro · July 25, 2012

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Hana Younes · July 25, 2012

RT @ArchDaily: Coca Cola Beatbox Pavilion / Pernilla & Asif http://t.co/9L1m6hMy #architecture

him + her · July 25, 2012

Architecture Coca Cola Beatbox Pavilion / Pernilla & Asif: Architects: Pernilla & Asif
Location: L... http://t.co/xcUdhMc4 #architecture

Sebastian Sanchez · July 25, 2012

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Curves 'Graph · July 25, 2012

Coca Cola Beatbox Pavilion / Pernilla & Asif: © Hufton & Crow
Architects: Pernilla & Asif
Location: London, UK
D... http://t.co/VvvngJO1

ArchitecturePassion · July 25, 2012

Coca Cola Beatbox Pavilion / Pernilla & Asif: © Hufton & Crow
Architects: Pernilla & Asif
Location: London, UK
D... http://t.co/VvvngJO1

ArchitecturePassion · July 25, 2012

Coca Cola Beatbox Pavilion / Pernilla & Asif: © Hufton & Crow
Architects: Pernilla & Asif
Location: London, UK
D... http://t.co/VvvngJO1

arch_related · July 25, 2012

Coca Cola Beatbox Pavilion / Pernilla & Asif: © Hufton & Crow
Architects: Pernilla & Asif
Location: London, UK
D... http://t.co/4X6EDluo

arch_related · July 25, 2012

Coca Cola Beatbox Pavilion / Pernilla & Asif: © Hufton & Crow
Architects: Pernilla & Asif
Location: London, UK
D... http://t.co/4X6EDluo

Arquitectura · July 25, 2012

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Arquitectura · July 25, 2012

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Ahmed shawi · July 25, 2012

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Ahmed shawi · July 25, 2012

Coca Cola Beatbox Pavilion / Pernilla & Asif http://t.co/J802tztm #architecture

···

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