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  7. The Savings Museum / Migliore+Servetto Architetti Associati

The Savings Museum / Migliore+Servetto Architetti Associati

  • 01:00 - 7 July, 2012
The Savings Museum / Migliore+Servetto Architetti Associati
The Savings Museum / Migliore+Servetto Architetti Associati

The Savings Museum / Migliore+Servetto Architetti Associati The Savings Museum / Migliore+Servetto Architetti Associati The Savings Museum / Migliore+Servetto Architetti Associati The Savings Museum / Migliore+Servetto Architetti Associati +10

© Migliore & Servetto Architetti Associati

   

© Ravani & Ficarra

The 24th May, 2012 was the opening date of the first Savings Museum in Europe, of which Migliore & Servetto Architetti Associati studio has developed the permanent exhibition project. The museum is located in the center of Torino, and was made possible thanks to the initiative of Intesa San Paolo. The museum covers a surface of 600 sqm, at via San Francesco d’Assisi 8/A, inside the building that, in 1519, hosted the first city Monte di Pietà (Pawnshop) and is now a unique place in the world for its themes and its exhibition concept able to draw the public towards a complex subject in an innovative and interactive way.

© Ravani & Ficarra

The need of organizing a clear and direct exhibition of complex contents addressed to different kinds of public (from kids to teenagers, up to adults), has led to the creation of different environments designed to give the visitors several kinds of experiences and activities able to draw the attention of the visitors and to make them become the actors/protagonists. The exhibition structures are diversified and flexible and allow, both singles and groups, to go deeper into the contents and memorize them, building a personalized path of discovery, one can come back to, even in different times and places.

© Ravani & Ficarra

The museum, conceived as an ever-evolving dynamic tool, is divided into five thematic rooms organized as follows:

“Know” – two different speeds and reading levels expressed in two specific exhibition systems: on the graphic walls, short videos and mono-headsets posts invite the visitors to direct themselves to the islands in the center of the room, as a sort of transit cableway, where exploring history and its contents.

“Learn” – in order to face the complexity of the themes, the interaction starts from the use of interactive charts that interview the “technological oracles” in order to find the possible answers.

© Ravani & Ficarra

A dynamic landscape of images and information, divided into three thematic areas, guided by the choices and curiosities of the visitors.

“Tell” – flipping through the pages of historical-literary books the space reveals the virtual full size characters that draw the visitors in their narration, in a game of reflections, lights and interactive images.

plan

“Dream” – an ideal movie theatre first raw where, sitting in comfortable sound seats, the visitors can watch the chosen selection among the pulsing images shown around the space at 180 degrees.

“Experiment” – an experience lab that associates the potential of applications and games software to physical tools and interactive objects to test one’s own knowledge and managing skills.

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "The Savings Museum / Migliore+Servetto Architetti Associati" 07 Jul 2012. ArchDaily. Accessed . <http://www.archdaily.com/250870/the-savings-museum-migliore-servetto-architetti-associati/>
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17 Comments

Who Dat Consulting · July 21, 2012

The Savings Museum / Migliore & Servetto Architetti Associati http://t.co/GqvtBF0F

ha sang jun · July 14, 2012

The Savings Museum / Migliore & Servetto Architetti Associati http://t.co/kVAKQ7pG

Nicholas Patten · July 10, 2012

The Savings Museum. http://t.co/9ZOtzoyB

Hana Younes · July 09, 2012

RT @Studio_EM: Inspiring and interactive design... The Savings Museum http://t.co/fAUZaeje #interiordesign #architecture

ilaria defilippo · July 09, 2012

The brand new Savings Museum in #Turin by Migliore&Servetto • http://t.co/aIDIjE1S #museums #bank #savings #Italy

Studio EM · July 09, 2012

Inspiring and interactive design... The Savings Museum http://t.co/LCPTwlcb #interiordesign #architecture

Cocoa Tres-belle · July 09, 2012

The Savings Museum / Migliore & Servetto Architetti Associati ...: Migliore & Servetto Architetti Associati Arch... http://t.co/bEIudJEQ

James Lemanis · July 09, 2012

This looks like an exciting audio-visual experience...
http://t.co/VdLhqmFR
#Torino #architecture

Abdulla Shair · July 08, 2012

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Saud Abdulaziz · July 08, 2012

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Travel Writer · July 08, 2012

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slowmuseums · July 08, 2012

The Savings Museum / Migliore & Servetto Architetti Associati | ArchDaily http://t.co/OqAxUi0W

Panus D. · July 08, 2012

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Lina Mahmoud · July 08, 2012

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Debbie Kelly · July 08, 2012

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RoyalPlaza on Scotts · July 08, 2012

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Karin Patriquin · July 08, 2012

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