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  1. ArchDaily
  2. Projects
  3. Temporal Installations
  4. South Korea
  5. Urbantainer
  6. 2012
  7. Naver Line Square

Naver Line Square

  • 01:00 - 3 July, 2012
Naver Line Square
Naver Line Square, Courtesy of Urbantainer
Courtesy of Urbantainer

Courtesy of Urbantainer Courtesy of Urbantainer Courtesy of Urbantainer Courtesy of Urbantainer +8

  • Architects

  • Location

    South Korea
  • Design Team

    Jiwon Baik, Younjin Jeong, Gayoung Lee, Sujung Lee, Hyeseong Lee
  • Construction

    Urbantainer Co.
  • Client

    NHN Corp.
  • Area

    24.0 sqm
  • Project Year

    2012
  • Photographs

    Courtesy of Urbantainer

Concept : "Delivery BOX"

On May 2012, a giant international post box was delivered to 2012 Yeosu Expo’s site. This oversized shipment box is Urbantainer's visualization of globalism. The box is an interactive offline experience project for showcasing LINE, Naver's smart phone messenger app. 

Courtesy of Urbantainer
Courtesy of Urbantainer

The box's interior is designed using pop-up boxes that transform the traditional 2D interface of a smart phone application into a 3D spatial experience. Every interior detail, including the furniture and signage were built with cardboard materials to emphasizes the shipment box concept. Visitors are able to walk into this giant box and experience LINE in real-life space. 

Courtesy of Urbantainer
Courtesy of Urbantainer

The three main elements of this offline experience are LINE's "Friends management system”, "Sticker Chatting", "Weather helper & Japanese translator" features. These three experiences work together and tell a story. LINE's human-sized sticker characters guide visitors to install the app, become their LINE friends and offers sticker chatting tutorials. The smart bot feature helps with weather and Japanese translation. Lastly, a pop-up world map visualizes LINE's worldwide usage along with a commercial film advertisement from Naver.  

floor plan
floor plan
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Naver Line Square" 03 Jul 2012. ArchDaily. Accessed . <http://www.archdaily.com/250108/naver-line-square-urbantainer/>
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24 Comments

Pascal de Aguiar · July 12, 2012

frnnd856: Gorgeous Naver Line Square / Urbantainer #Design #Architecture http://t.co/mHESlq0S vía @archdaily I love design !

Fernando Ramos · July 12, 2012

Gorgeous Naver Line Square / Urbantainer #Design #Architecture http://t.co/iuyKFR9s vía @archdaily

EchoDA · July 11, 2012

Cool and fun!! We&#39d love to see some of these around the City! http://t.co/BYEoEoeX

Hari Gunawan · July 05, 2012

yongkruuu :D RT @aaamaradipta: ooo yg ini ya, hargunsapien, bangunan expo-nya line? http://t.co/O3h72FP3 cc: @sheissheyla @khieriek x)))))

yong thishinbankorn · July 05, 2012

Naver Line Square / Urbantainer | ArchDaily http://t.co/AfUkaK8r via @archdaily

? ? ? JG Moon · July 05, 2012

?????? ??? ??? ?? Naver Line Square / Urbantainer http://t.co/8bHypMCu

Andy Aviña · July 05, 2012

Naver Line Square / Urbantainer http://t.co/7Ki7m1r5

dike yanuarista · July 05, 2012

Naver Line Square / Urbantainer | ArchDaily http://t.co/AJDFc4gY via @archdaily

Salmon Smith · July 04, 2012

Naver Line Square / Urbantainer | ArchDaily http://t.co/6E1CgwR9 via @archdaily constructive,advertising visual architec

Lao Y · July 04, 2012

RT @ArchDaily: Naver Line Square / Urbantainer http://t.co/QvA6LZxf #architecture

Alan Ngai · July 04, 2012

@jandykim1987 pretty cool architecture design for Naver http://t.co/k62KgbXP

Makio135 Daily Insp · July 04, 2012

Naver Line Square / Urbantainer http://t.co/XBmQju2C #Daily_Inspiration

????? · July 04, 2012

Naver Line Square / Urbantainer: Architects: Urbantainer
Location: Yoesu, South Korea
Design Team: Jiwon Baik, Y... http://t.co/b97fcUjz

@ArchiStream · July 04, 2012

via @archdaily Naver Line Square / Urbantainer http://t.co/9R4yYbYN #Architecture

Jasem Nadoum · July 04, 2012

Naver Line Square / Urbantainer | ArchDaily http://t.co/CP15pMj5 via @archdaily

Carlos Rubio · July 04, 2012

Naver Line Square / Urbantainer http://t.co/p1EaTiab #Architecture #Arquitectura

??????? · July 04, 2012

Naver Line Square / Urbantainer http://t.co/bMy1tpy5 #architecture

Architecture Network · July 04, 2012

Naver Line Square / Urbantainer http://t.co/sewKzW7Z

him + her · July 04, 2012

Architecture Naver Line Square / Urbantainer: Architects: Urbantainer
Location: Yoesu, South Korea... http://t.co/VG8JINoi #architecture

Naiara · July 04, 2012

Naver Line Square / Urbantainer http://t.co/bMy1tpy5 #architecture

Erik Joya · July 04, 2012

Naver Line Square / Urbantainer: Courtesy of Urbantainer Architects: Urbantainer Location… http://t.co/cMLjb0IE

When Designers · July 04, 2012

Via @ArchDaily - Naver Line Square / Urbantainer http://t.co/qQxySXj2 #architecture

cajadesastre · July 04, 2012

Naver Line Square / Urbantainer: Architects: Urbantainer
Location: Yoesu, South Korea
Design Team:... http://t.co/6sYpGN99 #architecture

arch_related · July 04, 2012

Naver Line Square / Urbantainer: Courtesy of Urbantainer
Architects: Urbantainer
Location: Yoesu, South Korea
De... http://t.co/nvGxhr2h

···

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Courtesy of Urbantainer

Naver Line 广场 / Urbantainer