Helicosm / FREAKS freearchitects

Courtesy of FREAKS freearchitects

Architects: FREAKS freearchitects
Project Team: Guillaume Aubry, Cyril Gauthier, Yves Pasquet
Project Area: 100 sqm
Project Year: 2011
Photographs: Courtesy of FREAKS freearchitects


FREAKS freearchitects have been commissioned for the interior design of the shop for a new natural comestics brand Heliocosm located in Herold street, Paris 1st ward.

Courtesy of FREAKS freearchitects

The program of the shop consists mostly in a big workshop table onto which the customers are invited to make up their own cosmetics based on natural products lead by professional tutors.

Courtesy of FREAKS freearchitects

As the total dedicated budget of 100K€ was pretty low compared to the total 100sqm area to be refurbished, the project focuses onto one single space characteristic : the impressive length of nearly 20 meters, pretty rare as a shop setting within the typical parisian context.

Courtesy of FREAKS freearchitects

The major efforts were made on the renewal of the first and the last rooms, linked with a wood-covered tunnel-alike space hosting all the display shelves and cupboards.

Courtesy of FREAKS freearchitects

That space works as a theatre decorum into which doors and hole are managed to organize all the technical storage, access, restroom and extra display.


Courtesy of FREAKS freearchitects

The chosen color is a light greenish blue, a so called “cool mint” color, applied all over floors, walls and ceilings, wrapping the visitors within a both refreshing and disturbing feeling.

Courtesy of FREAKS freearchitects

The ending perspective of the shop is reinforced with a large scale print on plastic sheet representing mountains with a greenish lake dislocating the shop towards another parallel reality. That ending room is a lounge space, used both as a waiting room and a coffee/tea room.


The furnitures have all been found in second hand shops and markets, to not to engage too much the visitors into an “over design” experience while offering them a comfy and homy atmosphere.


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* Location to be used only as a reference. It could indicate city/country but not exact address.
Cite: "Helicosm / FREAKS freearchitects" 11 Jun 2012. ArchDaily. Accessed 28 May 2015. <http://www.archdaily.com/?p=242130>
  • Andrei P

    Love it.

  • http://frutodaarte.com Philip Mar Serejo

    Very nice, and original. Very nice!